Top Ads on Babbel

Babbel Background Introduction:

Parla le lingue come hai sempre sognato!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Babbel has been advertising and marketing on Facebook for many years. And Babbel has placed 1257 of ads on the Facebook platform in the last month. In the past few years,Babbel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Babbel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Babbel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Babbel.

BigSpy

1.Babbel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Babbel  Babbel  Babbel
Page Categories  Education Company  Education Company  Education Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Babbel Marketing Objectives Analysis: 

Babbel has been operating in Education Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Babbel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Babbel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Speak your money’s worth!  Start Speaking in Just 3 Weeks Turn language learning into language using! 
Ad Copy Text  Sign up now for a 6-month subscription and get 6 additional months for free!  The Babbel June Promo is here! Save up to 50% on your subscription for a limited time.   Our mission is to get you speaking a new language as soon as possible.
Link Description  Turn language learning into language using.  This Deal Won't Last  N/A
Website Link  go.babbel.com  go.babbel.com  itunes.apple.com
CTA  LEARN_MORE  SIGN_UP  LEARN_MORE
Text Word Count 76  86  71
Like 346  1  6281

Babbel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Babbel Top 1 ads got 346 likes. Babbel uses a sentence with the finishing touch title: “Speak your money’s worth!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Babbel shared 76 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Babbel should continue to optimize the ad content.

3.Babbel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-02-13-2020-06-19  2020-06-12-2020-06-19  2020-04-16-2020-06-19
Landing Page Link  https://begin.babbel.com/eng-2020-6m/?bsc=2020-fb-esm-6plus6-retargeting-ps&btp=default&fbclid=IwAR0NS6eAEu3nU2-cAZRaZ3N0sCJWWWXQroq9YxdsvhH-EVwPTtKcAs4kCTg&utm_campaign=ENG+-+06+-+BOFU+-+Conversions+-+Purchase+-+Keymarkets&utm_content=23844408579250119_23844573212080119_23844573273870119&utm_medium=social&utm_source=facebook  https://try.babbel.com/june-2020-flags/?bsc=ch-paidsocial-so-facebook-ca-broadtof-ag-broad25plusjune2020promo-lp-flags&btp=default&fbclid=IwAR0iDuPMoQ4Nx1xmNJOAD0y5CA6aNr9J_FS0_xUDMp1My9-xWLEkvQAlx5U&utm_campaign=broadtof&utm_medium=paidsocial&utm_source=facebook&utm_term=broad25plusjune2020promo   https://itunes.apple.com/app/id829587759

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Babbel are successful.

Babbel Creative Analysis: 

Babbel placed a Image ad in 2020-02-13-2020-06-19, and got 346 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Babbel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bulgaria,Portugal,Slovenia...  Algeria,United States  India,Philippines,Sri Lanka...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Babbel has the best conversion in Bulgaria,Portugal,Slovenia..., and can advertise more in Bulgaria,Portugal,Slovenia... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Babbel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-13-2020-06-19  2020-06-12-2020-06-19  2020-04-16-2020-06-19
During  128 days  8 days 65 days 
Like  346  1  6281
Share  18  3  343
Comment  50  0  559

Advertising effectiveness is a direct manifestation of advertising. Babbel ‘s Top 1 ad received 346 likes, 18 shares, 50 comments in just 128 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Babbel, helping Babbel to grasp the ad data more clearly.