BURGER KING INDONESIA Background Introduction:

The official Facebook account for BURGER KING® Indonesia. BE YOUR WAY!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BURGER KING INDONESIA has been advertising and marketing on Facebook for many years. And BURGER KING INDONESIA has placed 218 of ads on the Facebook platform in the last month. In the past few years,BURGER KING INDONESIA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BURGER KING INDONESIA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BURGER KING INDONESIA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BURGER KING INDONESIA.


1.BURGER KING INDONESIA Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Food & Beverage Company  Food & Beverage Company  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BURGER KING INDONESIA Marketing Objectives Analysis: 

BURGER KING INDONESIA has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BURGER KING INDONESIA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BURGER KING INDONESIA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Cheeseburger 10K  Cheeseburger 10K Cheeseburger 15K 
Ad Copy Text  Hei! Kamu! Iya kamu! Masih ada kesempatan nih buat kamu yang mau beli PROMO CHEESEBURGER 10k, karena...  Karena kemarin banyak yang tanya PROMO CHEESEBURGER 10k, sekarang waktunya MinKing wujudkan keingina...  Kangen sama PROMO CHEESEBURGER? Saatnya dipesan kembali promo cheeseburger yang udah kamu tunggu~ D...
Link Description  Get a Cheese Burger for 10k  Get a Cheese Burger for 10k  Get a Cheeseburger for 15k with Burger King
Website Link
Text Word Count 578  549  457
Like 8441  1334  13212

BURGER KING INDONESIA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BURGER KING INDONESIA Top 1 ads got 8441 likes. BURGER KING INDONESIA uses a sentence with the finishing touch title: “Cheeseburger 10K”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BURGER KING INDONESIA shared 578 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BURGER KING INDONESIA should continue to optimize the ad content.

3.BURGER KING INDONESIA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-18  2020-06-14-2020-06-15  2020-06-07-2020-06-11
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BURGER KING INDONESIA are successful.


BURGER KING INDONESIA placed a Image ad in 2020-06-16-2020-06-18, and got 8441 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BURGER KING INDONESIA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia  Indonesia  Indonesia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BURGER KING INDONESIA has the best conversion in Indonesia, and can advertise more in Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BURGER KING INDONESIA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-14-2020-06-15  2020-06-07-2020-06-11
During  3 days  2 days 5 days 
Like  8441  1334  13212
Share  51  13  80
Comment  109  33  140

Advertising effectiveness is a direct manifestation of advertising. BURGER KING INDONESIA ‘s Top 1 ad received 8441 likes, 51 shares, 109 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BURGER KING INDONESIA, helping BURGER KING INDONESIA to grasp the ad data more clearly.