Top Ads on BTGame

BTGame Background Introduction:

BTgame手遊,一個提供變態類手遊下載的APP。APP提供海量變態手遊下載、遊戲禮包領取、遊戲返利申請。APP核心特色:上線即送VIP,無限元寶,GM特權服,變態爆率。支持雙端 安卓+iOS。

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BTGame has been advertising and marketing on Facebook for many years. And BTGame has placed 514 of ads on the Facebook platform in the last month. In the past few years,BTGame has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BTGame on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BTGame. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BTGame.

BigSpy

1.BTGame Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BTGame  BTGame  BTGame
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BTGame Marketing Objectives Analysis: 

BTGame has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BTGame best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BTGame Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  玩家力推!最強福利就在BTgame  魔性經營養成遊戲,無需下載,點擊即玩 神獸寶可夢免費捕捉 
Ad Copy Text  -  開公司,搞投資,做富豪,成就巔峰人生!????????????????  -
Link Description  每日提供新開稀有手遊私服,無限元寶公益服  N/A  N/A
Website Link  pc.btgame99.com  pc.btgame99.com  www.btgame99.com
CTA  LEARN_MORE  LEARN_MORE  DOWNLOAD
Text Word Count 114  73  101
Like 8  10  15

BTGame Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BTGame Top 1 ads got 8 likes. BTGame uses a sentence with the finishing touch title: “玩家力推!最強福利就在BTgame”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BTGame shared 114 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BTGame should continue to optimize the ad content.

3.BTGame Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-07-04-2019-12-17  2019-07-04-2019-12-17  2019-07-24-2019-08-27
Landing Page Link  http://pc.btgame99.com/?tgid=112011092  http://pc.btgame99.com/index.php/index/gameinfo/?tgid=112011096&appid=0&gameid=8814   https://www.btgame99.com/?tgid=112031082

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BTGame are successful.

BTGame Creative Analysis: 

BTGame placed a Video ad in 2019-07-04-2019-12-17, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BTGame Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Chinese (Traditional)  Chinese (Traditional)  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BTGame has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BTGame Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-07-04-2019-12-17  2019-07-04-2019-12-17  2019-07-24-2019-08-27
During  167 days  167 days 35 days 
Like  8  10  15
Share  2  1  2
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. BTGame ‘s Top 1 ad received 8 likes, 2 shares, 0 comments in just 167 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BTGame, helping BTGame to grasp the ad data more clearly.