Top Ads on BRT Weekend

BRT Weekend Background Introduction:

Beach Road Trip Weekend is the ultimate destination day-party series. 6 uniquely themed events, all-inclusive with free drinks & food across a 3-day span.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BRT Weekend has been advertising and marketing on Facebook for many years. And BRT Weekend has placed 37 of ads on the Facebook platform in the last month. In the past few years,BRT Weekend has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BRT Weekend on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BRT Weekend. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BRT Weekend.

BigSpy

1.BRT Weekend Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BRT Weekend  BRT Weekend  BRT Weekend
Page Categories  Concert Tour  Concert Tour  Concert Tour
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BRT Weekend Marketing Objectives Analysis: 

BRT Weekend has been operating in Concert Tour for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BRT Weekend best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BRT Weekend Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  (Book Now & Save) BRT Weekend "Turks & Caicos!!"  (Save $200) BRT Weekend "Turks & Caicos" Book Now!! (Ends Tonight) 2-4-1 SALE "BRT Weekend" | Book Now! 
Ad Copy Text  #BRTweekend "Turks & Caicos" (May 1st-3rd) The World's Biggest Caribbean Music Festival! 3 Days, 6 B...  (Save $200) Ends Tonight!! #BRTweekend "Turks & Caicos" The World's Biggest Caribbean Music Festival...  (Ends Tonight) Buy 1 Ticket, Get 2nd Ticket FREE! "Last Minute Christmas Sale" Book Now brtweekend.c...
Link Description  Created in 2012, Beach Road Trip Weekend, or #BRTweekend simply put, is the ultimate destination, day-party series. Now in several amazing cities, patrons from around the world take a road trip to party, vacation, and revel in each other's company for an entire weekend. Inspired by Caribbean culture...  Created in 2012, Beach Road Trip Weekend, or #BRTweekend simply put, is the ultimate destination, day-party series. Now in several amazing cities, patrons from around the world take a road trip to party, vacation, and revel in each other's company for an entire weekend. Inspired by Caribbean culture...  #BRTweekend "JAMAICA" MARCH 2020 6 Beach Events | Eat & Drink Free All Weekend! * HOTELS: CLICK HERE TO VIEW MAP OF HOTELS * Ocho Rios, Jamaica Schedule: Day 1: Friday, March 13th, 2020 • Brunch On The River (11am-5pm) @ Calypso Cove (White River) • Maui Wowi Bonfire Chronic Law & Daddy 1 (8:30p...
Website Link  www.brtweekend.com  www.brtweekend.com  brtjamaica2020.eventbrite.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 174  208  121
Like 137  224  27

BRT Weekend Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BRT Weekend Top 1 ads got 137 likes. BRT Weekend uses a sentence with the finishing touch title: “(Book Now & Save) BRT Weekend "Turks & Caicos!!"”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BRT Weekend shared 174 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BRT Weekend should continue to optimize the ad content.

3.BRT Weekend Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-02-2020-03-03  2020-01-25-2020-01-31  2019-12-22-2019-12-23
Landing Page Link  https://www.brtweekend.com/  https://www.brtweekend.com/   https://www.eventbrite.com/e/brt-weekend-jamaica-3-day-caribbean-music-festival-march-13th-15th-2020-tickets-53703449463

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BRT Weekend are successful.

BRT Weekend Creative Analysis: 

BRT Weekend placed a Image ad in 2020-03-02-2020-03-03, and got 137 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BRT Weekend Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BRT Weekend has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BRT Weekend Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-02-2020-03-03  2020-01-25-2020-01-31  2019-12-22-2019-12-23
During  2 days  7 days 2 days 
Like  137  224  27
Share  53  100  9
Comment  13  34  0

Advertising effectiveness is a direct manifestation of advertising. BRT Weekend ‘s Top 1 ad received 137 likes, 53 shares, 13 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BRT Weekend, helping BRT Weekend to grasp the ad data more clearly.