Top Ads on BRIC Group

BRIC Group Background Introduction:

The BRIC Group is a Dutch owned and Dutch registered group of companies that specialises in real estate investment in niche markets.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BRIC Group has been advertising and marketing on Facebook for many years. And BRIC Group has placed 194 of ads on the Facebook platform in the last month. In the past few years,BRIC Group has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BRIC Group on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BRIC Group. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BRIC Group.

BigSpy

1.BRIC Group Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BRIC Group  BRIC Group  BRIC Group
Page Categories  Real Estate Developer  Real Estate Developer  Real Estate Developer
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

BRIC Group Marketing Objectives Analysis: 

BRIC Group has been operating in Real Estate Developer for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BRIC Group best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BRIC Group Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Kulcsrakész Befektetés  Investimento: Renda Garantida por 2 anos 3 Años de Renta Garantizado 
Ad Copy Text  Befektetési lehetőség Északkelet-Brazíliában egy 5*-os óceánparti üdülőhelyen már US$165...  no setting  no setting
Link Description  Nagyszerű befektetési lehetőségeket kínáló díjnyertes 5*-os óceánparti üdülőhely Ceará államban, Északkelet-Brazíliában.  Premiado Resort de Praia 5 * no Ceará, Nordeste do Brasil, oferecendo oportunidades excepcionais de investimento.  Resort de 5* en 1º linea de playa en Ceará, con oportunidades de inversión excepcionales.
Website Link  bric-investment.com  bric-investment.com  bric-investment.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 225  0  0
Like 450  0  0

BRIC Group Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BRIC Group Top 1 ads got 450 likes. BRIC Group uses a sentence with the finishing touch title: “Kulcsrakész Befektetés”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BRIC Group shared 225 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BRIC Group should continue to optimize the ad content.

3.BRIC Group Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-08-2020-06-10  2020-05-04-2020-06-08  2020-05-04-2020-06-08
Landing Page Link  https://bric-investment.com/hu/termekeink/the-coral/kulcsrakesz-villa-befektetes/?source=FB-HUN-EXPAT-CORALVILLAS  https://bric-investment.com/pt/investimentos/o-coral/alugar-apartamento-investimento/?source=FB-ES-CORALLOFTAPTS-PT   https://bric-investment.com/es/inversiones/the-coral/apartamento-2-habitaciones-para-alquilar-inversion/?source=FB-ES-CORAL2BEDAPTS-ES

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BRIC Group are successful.

BRIC Group Creative Analysis: 

BRIC Group placed a Image ad in 2020-05-08-2020-06-10, and got 450 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BRIC Group Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  N/A  N/A
Language  Hungarian  Portuguese  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BRIC Group has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BRIC Group Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-08-2020-06-10  2020-05-04-2020-06-08  2020-05-04-2020-06-08
During  34 days  36 days 36 days 
Like  450  0  0
Share  47  0  0
Comment  29  0  0

Advertising effectiveness is a direct manifestation of advertising. BRIC Group ‘s Top 1 ad received 450 likes, 47 shares, 29 comments in just 34 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BRIC Group, helping BRIC Group to grasp the ad data more clearly.