Top Ads on BNA

BNA Background Introduction:

Banque Nationale d’Algérie, la première Banque commerciale nationale, elle propose des produits et services bancaires ainsi que d’assurance.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BNA has been advertising and marketing on Facebook for many years. And BNA has placed 54 of ads on the Facebook platform in the last month. In the past few years,BNA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BNA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BNA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BNA.


1.BNA Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Financial Service  Financial Service  Amateur Sports Team
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BNA Marketing Objectives Analysis: 

BNA has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BNA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BNA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos de la publication de BNA - Banque Nationale Agricole  Interview de Mr Mohamed Salah Chebbi Lahssen, le PC d’Administration de la BNA, AGO 2019 Les performances de Oussama Snoussi 
Ad Copy Text  BNA : 2019, une année placée sous le signe de la modernisation, du développement et de la croissa...  Interview de Mr Mohamed Salah Chebbi Lahssen, le Président du Conseil d’Administration de la BNA ...  L'époustouflant geste de notre judoka Oussama Snoussi face au coréen Lee Hongkyu ????✌️ #BNAO...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 415  436  134
Like 79  22  13

BNA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BNA Top 1 ads got 79 likes. BNA uses a sentence with the finishing touch title: “Photos de la publication de BNA - Banque Nationale Agricole”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BNA shared 415 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BNA should continue to optimize the ad content.

3.BNA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-08-2020-06-16  2020-06-10-2020-06-16  2020-05-29-2020-05-31
Landing Page Link,2658088197806691,2658088564473321,2658088367806674%5D:photo_id.2658088131140031:story_location.5:story_attachment_style.album:view_time.1592343930:filter.h_nor:tds_flgs.3:actrs.1988645351417649:page_insights.%7B%221988645351417649%22:%7B%22page_id%22:1988645351417649,%22page_id_type%22:%22page%22,%22actor_id%22:1988645351417649,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592336092,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2658089211139923%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1988645351417649,%22page_id%22:1988645351417649,%22post_id%22:2658089211139923,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BNA are successful.

BNA Creative Analysis: 

BNA placed a Image ad in 2020-06-08-2020-06-16, and got 79 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BNA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Tunisia  Tunisia  N/A
Language  Spanish  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BNA has the best conversion in Tunisia, and can advertise more in Tunisia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BNA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-16  2020-06-10-2020-06-16  2020-05-29-2020-05-31
During  9 days  7 days 3 days 
Like  79  22  13
Share  3  7  5
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. BNA ‘s Top 1 ad received 79 likes, 3 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BNA, helping BNA to grasp the ad data more clearly.