Top Ads on BMW India
BMW India Background Introduction:
Welcome to the official Facebook page of BMW India.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
BMW India has been advertising and marketing on Facebook for many years. And BMW India has placed 47 of ads on the Facebook platform in the last month. In the past few years,BMW India has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for BMW India on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BMW India. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BMW India.
1.BMW India Top 3 Ads Basic Understanding
|Name||BMW India||BMW India||BMW India|
BMW India Marketing Objectives Analysis:
BMW India has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BMW India best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.BMW India Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Access joy by reserving a BMW Certified Used Car||Get used to joy with BMW Contactless Experience||Access joy from the comfort of your home|
|Ad Copy Text||With BMW Contactless experience, you can now own a BMW certified used car from the comfort of your h...||With BMW Contactless experience, you can now own a BMW certified used car from the comfort of your h...||Access joy from the comfort of your home. With just a few simple clicks, you can get your preferred ...|
|Text Word Count||130||130||185|
BMW India Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. BMW India Top 1 ads got 608 likes. BMW India uses a sentence with the finishing touch title: “Access joy by reserving a BMW Certified Used Car”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. BMW India shared 130 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BMW India should continue to optimize the ad content.
3.BMW India Top 3 Ads Creative Selection
|Landing Page Link||https://www.bmwusedcars.in/buy-used-cars?source=BPSBCE_May20_Facebook_Newsfeed_Luxury_CPM&utm_campaign=BPS_May_June_2020&utm_source=Facebook_Newsfeed_Luxury&utm_medium=CPM_Banner||https://www.bmwusedcars.in/buy-used-cars?source=BPSBCE_May20_Facebook_Newsfeed_Luxury_CPM&utm_campaign=BPS_May_June_2020&utm_source=Facebook_Newsfeed_Luxury&utm_medium=CPM_Banner&fbclid=IwAR2YsTwVSVaogFXI88IY7l306mtFx8kiJ3pkADu7nV0Nx4EYK5Fxki5Hc6E||https://www.bmwusedcars.in/buy-used-cars?source=BPSBCE_May20_Facebook_Newsfeed_Luxury_CPM&utm_campaign=BPS_May_June_2020&utm_source=Facebook_Newsfeed_Luxury&utm_medium=CPM_Video&fbclid=IwAR2WJCbSSrDKdOc574A8jQJSPAVNxx9kvw3DKRb1xqYrqdOAR-vbdPoCUe4|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BMW India are successful.
BMW India Creative Analysis:
BMW India placed a Image ad in 2020-05-27-2020-06-06, and got 608 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.BMW India Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
BMW India has the best conversion in India, and can advertise more in India in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.BMW India Top 3 Ads Performance Display
|During||11 days||11 days||6 days|
Advertising effectiveness is a direct manifestation of advertising. BMW India ‘s Top 1 ad received 608 likes, 9 shares, 59 comments in just 11 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BMW India, helping BMW India to grasp the ad data more clearly.