Top Ads on BMW Egypt

BMW Egypt Background Introduction:

Welcome to the official BMW Egypt Facebook page!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BMW Egypt has been advertising and marketing on Facebook for many years. And BMW Egypt has placed 63 of ads on the Facebook platform in the last month. In the past few years,BMW Egypt has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BMW Egypt on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BMW Egypt. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BMW Egypt.

BigSpy

1.BMW Egypt Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BMW Egypt  BMW Egypt  BMW Egypt
Page Categories  Motor Vehicle Company  Motor Vehicle Company  Motor Vehicle Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BMW Egypt Marketing Objectives Analysis: 

BMW Egypt has been operating in Motor Vehicle Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BMW Egypt best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BMW Egypt Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  BMW Egypt  BMW Egypt THE 2 
Ad Copy Text  A force of power, never reckoned with before. It’s here. For the first time in Egypt, X5 M50i M Pe...  Putting your safety first as per the usual, check out our updated service center working hours. #BM...  Every turn is an expected one with THE 2. The first-ever BMW 2 Series Gran Coupé. Know more: https...
Link Description  A force of power, never reckoned with before. It’s here. For the first time in Egypt, X5 M50i M Performance. Know more: https://bit.ly/2Bk5WQB #BMWEgypt #X5  Putting your safety first as per the usual, check out our updated service center working hours. #BMWEgypt #StaySafe  N/A
Website Link  www.facebook.com  www.facebook.com  bit.ly
CTA      
Text Word Count 161  116  189
Like 1277  446  1871

BMW Egypt Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BMW Egypt Top 1 ads got 1277 likes. BMW Egypt uses a sentence with the finishing touch title: “BMW Egypt”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BMW Egypt shared 161 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BMW Egypt should continue to optimize the ad content.

3.BMW Egypt Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-16-2020-06-19  2020-06-14-2020-06-16  2020-05-16-2020-06-13
Landing Page Link  https://www.facebook.com/BMWEgypt/photos/a.219147784779884/3506746149353348/?type=3  https://www.facebook.com/BMWEgypt/?refid=28&_ft_=adid.6207253216566:qid.6839190032852658233:mf_story_key.-2184982925736472854:is_sponsored.1:ei.AI@AQJ8H2A4KKM-Am368Cen26jJ6rWwpAzHNskmzB9M9yc3cYfkoxUnUYK15o2QeH-VLL4wWV9wkaMDC9OVSL1QtsUN:top_level_post_id.3498022846892345:content_owner_id_new.163498137011516:page_id.163498137011516:src.22:photo_id.3498022750225688:story_location.5:story_attachment_style.photo:view_time.1592372671:filter.h_nor:tds_flgs.3:actrs.163498137011516:page_insights.%7B%22163498137011516%22:%7B%22page_id%22:163498137011516,%22page_id_type%22:%22page%22,%22actor_id%22:163498137011516,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592311069,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3498022846892345%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:163498137011516,%22page_id%22:163498137011516,%22post_id%22:3498022846892345,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.bmw-eg.com/en/all-models/2-series/gran-coupe/2019/bmw-2-series-gran-coupe-highlights.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BMW Egypt are successful.

BMW Egypt Creative Analysis: 

BMW Egypt placed a Image ad in 2020-06-16-2020-06-19, and got 1277 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BMW Egypt Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt  N/A  Kuwait,Egypt
Language  English  English  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BMW Egypt has the best conversion in Egypt, and can advertise more in Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BMW Egypt Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-06-14-2020-06-16  2020-05-16-2020-06-13
During  4 days  3 days 29 days 
Like  1277  446  1871
Share  43  6  436
Comment  25  7  239

Advertising effectiveness is a direct manifestation of advertising. BMW Egypt ‘s Top 1 ad received 1277 likes, 43 shares, 25 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BMW Egypt, helping BMW Egypt to grasp the ad data more clearly.