Top Ads on BMW Vietnam

BMW Vietnam Background Introduction:

Fanpage chính thức của BMW - nơi cập nhật những thông tin chính thức từ nhà phân phối chính thức của BMW tại Việt Nam - Tập đoàn Thaco Trường Hải. Chi tiết về các mẫu xe xin vui lòng truy cập www.bmw.vn.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BMW Vietnam has been advertising and marketing on Facebook for many years. And BMW Vietnam has placed 47 of ads on the Facebook platform in the last month. In the past few years,BMW Vietnam has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BMW Vietnam on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BMW Vietnam. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BMW Vietnam.

BigSpy

1.BMW Vietnam Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BMW Vietnam  BMW Vietnam  BMW Vietnam
Page Categories  Cars  Cars  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BMW Vietnam Marketing Objectives Analysis: 

BMW Vietnam has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BMW Vietnam best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BMW Vietnam Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Phạm Quốc Thịnh  BMW X1 - Chiếm lĩnh mọi cung đường BMW Vietnam 
Ad Copy Text  -  ƯU ĐÃI GIÁ LÊN ĐẾN 129 TRIỆU ĐỒNG KHI MUA BMW X1. BMW X1 chính là chiếc xe hoàn ...  -
Link Description  N/A  Sự xuất hiện của chiếc BMW X1 như là một lời diễn giải về những cá tính đặc trưng của một chiếc SAV linh hoạt và năng động so với các xe trong cùng phân khúc. BMW X1 là sự kết hợp giữa thiết kế thể thao với kích thước ngoại th.....  N/A
Website Link  www.facebook.com  bmwx1.vn  www.facebook.com
CTA    LEARN_MORE  
Text Word Count 1058  808  1320
Like 60  34  91

BMW Vietnam Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BMW Vietnam Top 1 ads got 60 likes. BMW Vietnam uses a sentence with the finishing touch title: “Phạm Quốc Thịnh”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BMW Vietnam shared 1058 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BMW Vietnam should continue to optimize the ad content.

3.BMW Vietnam Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-11-2020-05-11  2020-04-28-2020-05-10  2020-05-09-2020-05-09
Landing Page Link  https://www.facebook.com/Official.BMWVietnam/?_sref_=636005436982722&refid=28&_ft_=adid.23844492058730270:qid.6825565095136978132:mf_story_key.9151898134216160489:is_sponsored.1:ei.AI@AQIemJws0xljgKUiBWdTDSLyzlsilsfAeJtR6OARgHqumqwnPtaXlzSLQjrXQdq39p_78tRB2244hT_WAtcn-iQc:top_level_post_id.636005433649389:content_owner_id_new.182544452328825:page_id.182544452328825:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1589200714:filter.h_nor:tds_flgs.3:actrs.182544452328825:page_insights.%7B%22182544452328825%22:%7B%22page_id%22:182544452328825,%22page_id_type%22:%22page%22,%22actor_id%22:182544452328825,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1587527645,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B636005433649389%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:182544452328825,%22page_id%22:182544452328825,%22post_id%22:636005433649389,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  http://bmwx1.vn/   https://www.facebook.com/Official.BMWVietnam/?_sref_=631466854103247&refid=7&_ft_=adid.23844448078140270:qid.6824880464536828723:mf_story_key.-3948607840166850100:is_sponsored.1:ei.AI@AQJ5gBeVEKjppT7338cdAwBAYlyNvEsih9DSMPoJy91_C7xsJf-AjdXlEfH5TBSBEg70qWPUSE9KNwaM3cshOupg:top_level_post_id.631466857436580:content_owner_id_new.182544452328825:page_id.182544452328825:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1589041311:filter.h_nor:tds_flgs.3:actrs.182544452328825:page_insights.%7B%22182544452328825%22:%7B%22page_id%22:182544452328825,%22page_id_type%22:%22page%22,%22actor_id%22:182544452328825,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1586918035,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B631466857436580%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:182544452328825,%22page_id%22:182544452328825,%22post_id%22:631466857436580,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BMW Vietnam are successful.

BMW Vietnam Creative Analysis: 

BMW Vietnam placed a Image ad in 2020-05-11-2020-05-11, and got 60 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BMW Vietnam Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Vietnamese  Vietnamese  Lithuanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BMW Vietnam has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BMW Vietnam Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-11-2020-05-11  2020-04-28-2020-05-10  2020-05-09-2020-05-09
During  1 days  13 days 1 days 
Like  60  34  91
Share  0  0  0
Comment  0  3  0

Advertising effectiveness is a direct manifestation of advertising. BMW Vietnam ‘s Top 1 ad received 60 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BMW Vietnam, helping BMW Vietnam to grasp the ad data more clearly.