Top Ads on BMW Slovenija

BMW Slovenija Background Introduction:

Uradna Facebook stran BMW Slovenija – stran za navdušence in voznike vozil BMW. www.bmw.si

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BMW Slovenija has been advertising and marketing on Facebook for many years. And BMW Slovenija has placed 37 of ads on the Facebook platform in the last month. In the past few years,BMW Slovenija has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BMW Slovenija on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BMW Slovenija. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BMW Slovenija.

BigSpy

1.BMW Slovenija Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BMW Slovenija  BMW Slovenija  BMW Slovenija
Page Categories  Cars  Cars  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BMW Slovenija Marketing Objectives Analysis: 

BMW Slovenija has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BMW Slovenija best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BMW Slovenija Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Prijavite se na e-Novice BMW  BMW - Vedno na voljo Preverite zalogo 
Ad Copy Text  Naj se novosti ne odpeljejo mimo vas. S prijavo na BMW novičke, se bodo pripeljale direktno na vaš...  BMW iz zaloge je lahko vaš že danes. Izkoristite možnost 6 - 12 mesecev odloga plačila.  Izberite svoj sanjski BMW. Za vas smo pripravili širok nabor vozil BMW iz zaloge.
Link Description  N/A  N/A  N/A
Website Link  si.hit.gemius.pl  si.hit.gemius.pl  si.hit.gemius.pl
CTA  SIGN_UP  LEARN_MORE  
Text Word Count 125  91  82
Like 38  1  165

BMW Slovenija Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BMW Slovenija Top 1 ads got 38 likes. BMW Slovenija uses a sentence with the finishing touch title: “Prijavite se na e-Novice BMW”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BMW Slovenija shared 125 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BMW Slovenija should continue to optimize the ad content.

3.BMW Slovenija Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-10-2020-06-20  2020-06-16-2020-06-17  2020-04-23-2020-06-15
Landing Page Link  https://si.hit.gemius.pl/lshitredir/id=zZeb8CuH5Oekm_apElwLlLb.LXTYhGbdpZpVlOVsLEP.C7/fastid=msvxktpgeksyxsfcgtjhrknzqxoj/stparam=pjchprnngx/nc=0/gdpr=0/gdpr_consent=/url=https://www.bmw.si/sl/news-center/e-novice.html?tl=soc-face-1897-tac-ccy-stoc-doad-rangecar-20200611-.-&clc=BMW.Digital&ctid=facebook_facebooknetwork_e-newsad_1897&ccid=1484  https://si.hit.gemius.pl/lshitredir/id=AkU6D2d5Zz5nvq6955AXOcQL3w3y9y_EyBwHhT4f_f3.b7/fastid=niwczciauxnqbocucnffverbkkkr/stparam=tmmglqjqqf/nc=0/gdpr=0/gdpr_consent=/url=https://www.bmw.si/sl/topics/offers-and-services/ponudbe/odkrij-uzitek/virtualni-salon-bmw.html?tl=soc-face-1898-tac-cmy-stq3-lnad-rangecar-20200617-.-&clc=BMW.Digital&ctid=facebook_facebooknetwork_FBad_1898&ccid=1484   https://si.hit.gemius.pl/lshitredir/id=zZeb8CuH5Oekm_apElwLlLb.LXTYhGbdpZpVlOVsLEP.C7/fastid=jiszbaodfetuhacejyntjvedspko/stparam=zajsdmokgr/nc=0/gdpr=0/gdpr_consent=/url=https://www.bmw.si/sl/topics/offers-and-services/ponudbe/odkrij-uzitek/virtualni-salon-bmw.html?tl=soc-face-1897-tac-ccy-stoc-lnad-rangecar-20200423-.-&clc=BMW.Digital&ctid=facebook_facebooknetwork_FBad_1897&ccid=1484&fbclid=IwAR3hwAR4UXToDtkzDfemvPfgugetbFpxiCy1GGqWXZlTvJqJroyNnzoePdo

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BMW Slovenija are successful.

BMW Slovenija Creative Analysis: 

BMW Slovenija placed a Image ad in 2020-06-10-2020-06-20, and got 38 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BMW Slovenija Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Slovenia,Austria  Slovenia  Slovenia,Bosnia Hercegovina,Croatia
Language  Croatian  Slovenian  Slovenian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BMW Slovenija has the best conversion in Slovenia,Austria, and can advertise more in Slovenia,Austria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BMW Slovenija Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-20  2020-06-16-2020-06-17  2020-04-23-2020-06-15
During  11 days  2 days 54 days 
Like  38  1  165
Share  1  0  6
Comment  1  0  5

Advertising effectiveness is a direct manifestation of advertising. BMW Slovenija ‘s Top 1 ad received 38 likes, 1 shares, 1 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BMW Slovenija, helping BMW Slovenija to grasp the ad data more clearly.