Top Ads on BMW România

BMW România Background Introduction:

Bine ai venit pe pagina oficială de Facebook a BMW România!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BMW România has been advertising and marketing on Facebook for many years. And BMW România has placed 142 of ads on the Facebook platform in the last month. In the past few years,BMW România has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BMW România on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BMW România. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BMW România.

BigSpy

1.BMW România Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BMW România  BMW România  BMW România
Page Categories  Cars  Cars  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BMW România Marketing Objectives Analysis: 

BMW România has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BMW România best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BMW România Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  350 lei voucher cadou.  BMW România BMW România 
Ad Copy Text  Întotdeauna premium. Alege experiența BMW Service și primești un cadou de bun venit pentru model...  Modelul tău BMW merită doar ce este mai bun. Descoperă ofertele de service pentru modelele mai ve...  Modelul tău BMW merită doar ce este mai bun. Descoperă ofertele de service pentru modelele mai ve...
Link Description  Acces gratuit BMW Mobile Care.  N/A  N/A
Website Link  www.bmw.ro  www.bmw.ro  www.bmw.ro
CTA  GET_OFFER  GET_OFFER  GET_OFFER
Text Word Count 128  113  113
Like 223  74  106

BMW România Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BMW România Top 1 ads got 223 likes. BMW România uses a sentence with the finishing touch title: “350 lei voucher cadou.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BMW România shared 128 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BMW România should continue to optimize the ad content.

3.BMW România Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-04-2020-06-18  2020-05-18-2020-06-18  2020-05-18-2020-06-18
Landing Page Link  https://www.bmw.ro/welcome-to-bmw?tl=soc-face-webm-tac-ccy-afsa-lnad-.-20200518-conversi-  https://www.bmw.ro/valueservice?tl=soc-face-valu-tac-ccy-.-lnad-.-20200519-conversi-&fbclid=IwAR3Chowk7p-1lKi1D-Z6fJ7DoIPmVHbZkTsNxvygjHocaQcaYzFnk0UDsJA   https://www.bmw.ro/valueservice?tl=soc-face-valu-tac-ccy-.-lnad-.-20200519-conversi-

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BMW România are successful.

BMW România Creative Analysis: 

BMW România placed a Image ad in 2020-06-04-2020-06-18, and got 223 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BMW România Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Romania  N/A
Language  Romanian  Romanian  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BMW România has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BMW România Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-18  2020-05-18-2020-06-18  2020-05-18-2020-06-18
During  15 days  32 days 32 days 
Like  223  74  106
Share  3  1  1
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. BMW România ‘s Top 1 ad received 223 likes, 3 shares, 0 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BMW România, helping BMW România to grasp the ad data more clearly.