Top Ads on BMW Polska

BMW Polska Background Introduction:

Witaj na oficjalnej stronie BMW Polska w serwisie Facebook!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BMW Polska has been advertising and marketing on Facebook for many years. And BMW Polska has placed 80 of ads on the Facebook platform in the last month. In the past few years,BMW Polska has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BMW Polska on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BMW Polska. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BMW Polska.


1.BMW Polska Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BMW Polska  BMW Polska  BMW Polska
Page Categories  Cars  Cars  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BMW Polska Marketing Objectives Analysis: 

BMW Polska has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BMW Polska best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BMW Polska Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The BMW iX3  BMW Polska BMW X3 
Ad Copy Text  Elastyczna architektura umożliwia zrównoważoną mobilność: dzięki BMW Concept iX3 BMW Group ot...  Stań oko w oko z instruktorem BMW. Zapraszamy na indywidualne szkolenia online – BMW Driving Expe...  Tak długo czekaliśmy, by znów poczuć zew wolności. Przed nami tyle nowych radości! Odkryj je ...
Link Description  Dziękujemy za zainteresowanie przyszłością.  N/A  N/A
Website Link
Text Word Count 155  238  187
Like 195  500  3

BMW Polska Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BMW Polska Top 1 ads got 195 likes. BMW Polska uses a sentence with the finishing touch title: “The BMW iX3”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BMW Polska shared 155 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BMW Polska should continue to optimize the ad content.

3.BMW Polska Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-03-16-2020-06-19  2020-05-22-2020-06-17  2020-06-01-2020-06-16
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BMW Polska are successful.

BMW Polska Creative Analysis: 

BMW Polska placed a Image ad in 2020-03-16-2020-06-19, and got 195 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BMW Polska Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Netherlands,Poland  Poland  Poland
Language  Polish  Polish  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BMW Polska has the best conversion in Netherlands,Poland, and can advertise more in Netherlands,Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BMW Polska Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-16-2020-06-19  2020-05-22-2020-06-17  2020-06-01-2020-06-16
During  96 days  27 days 16 days 
Like  195  500  3
Share  9  55  0
Comment  63  27  0

Advertising effectiveness is a direct manifestation of advertising. BMW Polska ‘s Top 1 ad received 195 likes, 9 shares, 63 comments in just 96 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BMW Polska, helping BMW Polska to grasp the ad data more clearly.