Top Ads on BMW Israel
BMW Israel Background Introduction:
העמוד הרשמי של BMW בישראל
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
BMW Israel has been advertising and marketing on Facebook for many years. And BMW Israel has placed 27 of ads on the Facebook platform in the last month. In the past few years,BMW Israel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for BMW Israel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BMW Israel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BMW Israel.
1.BMW Israel Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | BMW Israel | BMW Israel | BMW Israel |
| Page Categories | Cars | Cars | Cars |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | N/A | N/A | N/A |
BMW Israel Marketing Objectives Analysis:
BMW Israel has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BMW Israel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.BMW Israel Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | לתיאום פגישה אישית ו/או נסיעת מבחן >> | BMW Israel | รูปภาพบนไทม์ไลน์ |
| Ad Copy Text | הכירו את NEW NORMAL, הדרך החדשה ל-BMW עם חבילת ערך הכוללת: - ... | הכירו את NEW NORMAL , חבילת הערך הייחודית של BMW | החלה עונת הגג הפתוח #TheZ4 #BMW #Z4 |
| Link Description | #JoyToCome | N/A | החלה עונת הגג הפתוח #TheZ4 #BMW #Z4 |
| Website Link | campaigns.bmw.co.il | campaigns.bmw.co.il | www.bmw.co.il |
| CTA | SIGN_UP | SIGN_UP | BOOK_TRAVEL |
| Text Word Count | 298 | 74 | 51 |
| Like | 301 | 26 | 654 |
BMW Israel Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. BMW Israel Top 1 ads got 301 likes. BMW Israel uses a sentence with the finishing touch title: “לתיאום פגישה אישית ו/או נסיעת מבחן >>”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. BMW Israel shared 298 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BMW Israel should continue to optimize the ad content.
3.BMW Israel Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Image | Carousel | Image |
| Ad Time | 2020-06-09-2020-06-20 | 2020-06-16-2020-06-20 | 2020-05-23-2020-06-18 |
| Landing Page Link | https://campaigns.bmw.co.il/Joy_to_come/?ref=facebook_conversion&utm_source=facebook&utm_medium=conversion&utm_campaign=BMW_NEW_NORMAL | https://campaigns.bmw.co.il/Joy_to_come/?ref=facebook_conversion&utm_source=facebook&utm_medium=conversion&utm_campaign=BMW_NEW_NORMAL | https://www.bmw.co.il/he/fastlane/Request_a_test_drive.html?tl=soc-inst-tdaa-pro-miy-.-.-somesome-.-. |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BMW Israel are successful.
BMW Israel Creative Analysis:
BMW Israel placed a Image ad in 2020-06-09-2020-06-20, and got 301 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.BMW Israel Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | Israel | Israel | Israel |
| Language | English | Indonesian | N/A |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
BMW Israel has the best conversion in Israel, and can advertise more in Israel in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.BMW Israel Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-06-09-2020-06-20 | 2020-06-16-2020-06-20 | 2020-05-23-2020-06-18 |
| During | 12 days | 5 days | 27 days |
| Like | 301 | 26 | 654 |
| Share | 5 | 0 | 6 |
| Comment | 10 | 1 | 89 |
Advertising effectiveness is a direct manifestation of advertising. BMW Israel ‘s Top 1 ad received 301 likes, 5 shares, 10 comments in just 12 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BMW Israel, helping BMW Israel to grasp the ad data more clearly.