Top Ads on BMW Austria

BMW Austria Background Introduction:

Herzlich willkommen auf der offiziellen Facebook Seite von BMW Austria.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BMW Austria has been advertising and marketing on Facebook for many years. And BMW Austria has placed 70 of ads on the Facebook platform in the last month. In the past few years,BMW Austria has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BMW Austria on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BMW Austria. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BMW Austria.

BigSpy

1.BMW Austria Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BMW Austria  BMW Austria  BMW Austria
Page Categories  Cars  Cars  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BMW Austria Marketing Objectives Analysis: 

BMW Austria has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BMW Austria best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BMW Austria Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Jetzt Angebot entdecken.  Jetzt Angebot entdecken. Die Zukunft ist elektrisierend. 
Ad Copy Text  THE 1. Jetzt ab € 299,- im Monat*, mit 0% Anzahlung, inkl. garantiertem Restwert und BMW Paket Ca...  THE 2. Jetzt ab € 299,- im Monat*, mit 0% Anzahlung, inkl. garantiertem Restwert und BMW Paket Ca...  Elektrisierende Antriebskraft. THE 3. Der BMW 3er als Plug-In Hybrid. Jetzt Angebot anfordern. ** An...
Link Description  THE 1  THE 2  THE 3 Plug-In Hybrid.
Website Link  www.bmw.at  www.bmw.at  www.bmw.at
CTA  GET_QUOTE  GET_QUOTE  GET_QUOTE
Text Word Count 1052  1079  164
Like 1463  423  13

BMW Austria Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BMW Austria Top 1 ads got 1463 likes. BMW Austria uses a sentence with the finishing touch title: “Jetzt Angebot entdecken.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BMW Austria shared 1052 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BMW Austria should continue to optimize the ad content.

3.BMW Austria Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-09-2020-06-18  2020-04-09-2020-06-15  2020-05-21-2020-05-23
Landing Page Link  https://www.bmw.at/de/topics/details/angebote_bmw/leasing-garantierter-restwert.html?tl=soc-face-ukl2-pro-miy-f401-lead-ukl12020-20200303-sociclim-&clc=Landingpage_Facebook&ctid=1-88119944718  https://www.bmw.at/de/topics/details/angebote_bmw/leasing-garantierter-restwert.html?tl=soc-face-ukl2-pro-miy-f45x-lead-ukl12020-20200303-sociclim-&clc=Landingpage_Facebook&ctid=1-88119944718   https://www.bmw.at/de/all-models/3-er-Modelle/sedan/2018/bmw-3er-limousine-ueberblick.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BMW Austria are successful.

BMW Austria Creative Analysis: 

BMW Austria placed a Image ad in 2020-04-09-2020-06-18, and got 1463 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BMW Austria Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Vietnamese  Vietnamese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BMW Austria has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BMW Austria Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-09-2020-06-18  2020-04-09-2020-06-15  2020-05-21-2020-05-23
During  71 days  68 days 3 days 
Like  1463  423  13
Share  111  24  0
Comment  123  22  0

Advertising effectiveness is a direct manifestation of advertising. BMW Austria ‘s Top 1 ad received 1463 likes, 111 shares, 123 comments in just 71 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BMW Austria, helping BMW Austria to grasp the ad data more clearly.