Top Ads on BMO Harris Bank

BMO Harris Bank Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BMO Harris Bank has been advertising and marketing on Facebook for many years. And BMO Harris Bank has placed 60 of ads on the Facebook platform in the last month. In the past few years,BMO Harris Bank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BMO Harris Bank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BMO Harris Bank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BMO Harris Bank.

BigSpy

1.BMO Harris Bank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BMO Harris Bank  BMO Harris Bank  BMO Harris Bank
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BMO Harris Bank Marketing Objectives Analysis: 

BMO Harris Bank has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BMO Harris Bank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BMO Harris Bank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Grow the Good  Introducing True Name™ Pride lives here. 
Ad Copy Text  When it comes to taking care of healthcare workers, we’re proud to lend a hand. It’s our small w...  Your card shouldn’t be a reminder of who you’re not. Introducing True Name™ for your personal ...  Pride is something we feel. It lives in you. It lives in us, wherever we are. #BMOPride
Link Description  N/A  The first card to display your chosen name.  N/A
Website Link  corporate-responsibility.bmo.com  www.bmoharris.com  corporate-responsibility.bmo.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 144  227  87
Like 42  84  34

BMO Harris Bank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BMO Harris Bank Top 1 ads got 42 likes. BMO Harris Bank uses a sentence with the finishing touch title: “Grow the Good”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BMO Harris Bank shared 144 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BMO Harris Bank should continue to optimize the ad content.

3.BMO Harris Bank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-06-11-2020-06-20  2020-06-08-2020-06-18  2020-06-08-2020-06-17
Landing Page Link  https://corporate-responsibility.bmo.com/blog/category/response/  https://www.bmoharris.com/main/personal/true-name/?ecid=va-FEAT2132DC1-DRBMO14   https://corporate-responsibility.bmo.com/us/blog/pride-lives-here/?ecid=sm-FEAT1918BRND1-RHBMO852

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BMO Harris Bank are successful.

BMO Harris Bank Creative Analysis: 

BMO Harris Bank placed a Video ad in 2020-06-11-2020-06-20, and got 42 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BMO Harris Bank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Philippines  Egypt,Tunisia,Morocco...
Language  English  English  Danish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BMO Harris Bank has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BMO Harris Bank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-20  2020-06-08-2020-06-18  2020-06-08-2020-06-17
During  10 days  11 days 10 days 
Like  42  84  34
Share  0  26  1
Comment  0  32  12

Advertising effectiveness is a direct manifestation of advertising. BMO Harris Bank ‘s Top 1 ad received 42 likes, 0 shares, 0 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BMO Harris Bank, helping BMO Harris Bank to grasp the ad data more clearly.