Top Ads on BMO Financial Group

BMO Financial Group Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BMO Financial Group has been advertising and marketing on Facebook for many years. And BMO Financial Group has placed 55 of ads on the Facebook platform in the last month. In the past few years,BMO Financial Group has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BMO Financial Group on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BMO Financial Group. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BMO Financial Group.

BigSpy

1.BMO Financial Group Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BMO Financial Group  BMO Financial Group  BMO Financial Group
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  N/A

BMO Financial Group Marketing Objectives Analysis: 

BMO Financial Group has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BMO Financial Group best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BMO Financial Group Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A *Conditions Apply 
Ad Copy Text  no setting  no setting  Bank comfortably from home with the BMO Performance Plan: MoneySense’s Top Chequing Account from a...
Link Description  N/A  N/A  Open An Account in 7 Minutes
Website Link  www.bmogam.com  www.bmogam.com  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  APPLY_NOW
Text Word Count 0  0  115
Like 0  0  196

BMO Financial Group Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BMO Financial Group Top 1 ads got 0 likes. BMO Financial Group uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BMO Financial Group shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BMO Financial Group should continue to optimize the ad content.

3.BMO Financial Group Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-15-2020-06-19  2020-06-15-2020-06-19  2020-04-10-2020-06-18
Landing Page Link  https://www.bmogam.com/ca-en/investors/engineered-for-sustainability/?utm_source=Facebook&utm_medium=social&utm_campaign=Engineered_ZESG_ESG_ETF  https://www.bmogam.com/ca-en/investors/engineered-for-sustainability/?utm_source=Facebook&utm_medium=social&utm_campaign=Engineered_ZESG_ESG_ETF   https://www.bmo.com/main/personal/bank-accounts/performance-plan/?ecid=sm-US46952%20EDB4-DMUM31&dclid=CMGA8b3S3-gCFRCclgod3L8NXg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BMO Financial Group are successful.

BMO Financial Group Creative Analysis: 

BMO Financial Group placed a Carousel ad in 2020-06-15-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BMO Financial Group Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  Canada
Language  French  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BMO Financial Group has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BMO Financial Group Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-19  2020-06-15-2020-06-19  2020-04-10-2020-06-18
During  5 days  5 days 70 days 
Like  0  0  196
Share  0  0  25
Comment  0  0  40

Advertising effectiveness is a direct manifestation of advertising. BMO Financial Group ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BMO Financial Group, helping BMO Financial Group to grasp the ad data more clearly.