Top Ads on BLS

BLS Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BLS has been advertising and marketing on Facebook for many years. And BLS has placed 197 of ads on the Facebook platform in the last month. In the past few years,BLS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BLS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BLS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BLS.

BigSpy

1.BLS Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BLS  BLS  BLS
Page Categories  Education  Education Website  Community
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BLS Marketing Objectives Analysis: 

BLS has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BLS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BLS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ACLS Certification - 10% Off  Find Local HVAC Training There is a shortage of medical coders 
Ad Copy Text  10% Off ACLS Certification Online! Certify Today.  HVAC Techs averaged $51,420 in 2019 (bls.gov). You can find local HVAC training now and be career-r...  Can you use an extra $40,350?* According to bls.gov, that’s the average median pay for Medical Re...
Link Description  Take 10% Off ACLS Certification Online! Fast, Accredited, & Online. Certify conveniently today.  Find HVAC technician training near you! Learn HVAC theory, controls, troubleshooting and more at a local trade school or technical college.  Program outcomes vary according to each institution’s specific curriculum, and employment opportunities are not guaranteed. By submitting our form, you agree to our Terms of Use and Privacy Policy
Website Link  acls.com  bls.gov  bls.gov
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 49  127  1495
Like 3  31  10

BLS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BLS Top 1 ads got 3 likes. BLS uses a sentence with the finishing touch title: “ACLS Certification - 10% Off”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BLS shared 49 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BLS should continue to optimize the ad content.

3.BLS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-02-2020-06-18  2020-04-29-2020-06-18  2020-06-05-2020-06-18
Landing Page Link  https://acls.com/registration?promotionCode=0417201710&uid=soc%7CFB::Remarketing::PageVisitsACLSCertification_PageVisitsACLSCertificationAd&utm_source=facebook.com&utm_medium=banner&utm_content=ACLS+Certification+Visits&utm_campaign=Remarketing&fbclid=IwAR3-IAdQ_6By-gtnfEt5Dsk7twdtYH42OYyXZLBgqNfGSmStkgTljEP_y5s  https://www.bls.gov   https://www.bls.gov

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BLS are successful.

BLS Creative Analysis: 

BLS placed a Image ad in 2020-04-02-2020-06-18, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BLS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Canada,United States,Indonesia...  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BLS has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BLS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-02-2020-06-18  2020-04-29-2020-06-18  2020-06-05-2020-06-18
During  78 days  24 days 14 days 
Like  3  31  10
Share  0  5  3
Comment  0  4  4

Advertising effectiveness is a direct manifestation of advertising. BLS ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 78 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BLS, helping BLS to grasp the ad data more clearly.