BIRCHBOX Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BIRCHBOX has been advertising and marketing on Facebook for many years. And BIRCHBOX has placed 249 of ads on the Facebook platform in the last month. In the past few years,BIRCHBOX has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BIRCHBOX on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BIRCHBOX. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BIRCHBOX.


1.BIRCHBOX Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Health/Beauty  Cosmetics Store  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BIRCHBOX Marketing Objectives Analysis: 

BIRCHBOX has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BIRCHBOX best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BIRCHBOX Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Birchbox de Junio  The UK's No 1 Beauty Box Birchbox de Junio 
Ad Copy Text  Cuídate y mímate con Birchbox Recibe cada mes una cajita con 5 productos de belleza.  Welcome to Birchbox! 5 handpicked products every month, ideal to start your beauty routine  Cuídate y mímate con Birchbox Recibe cada mes una cajita con 5 productos de belleza.
Link Description  ¡Sorpréndete!  Get yours now!  ¡Sorpréndete!
Website Link
Text Word Count 87  91  87
Like 94  84  57

BIRCHBOX Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BIRCHBOX Top 1 ads got 94 likes. BIRCHBOX uses a sentence with the finishing touch title: “Birchbox de Junio”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BIRCHBOX shared 87 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BIRCHBOX should continue to optimize the ad content.

3.BIRCHBOX Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-29-2020-06-18  2020-05-28-2020-06-18  2020-05-28-2020-06-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BIRCHBOX are successful.

BIRCHBOX Creative Analysis: 

BIRCHBOX placed a Video ad in 2020-05-29-2020-06-18, and got 94 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BIRCHBOX Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Kingdom  Spain
Language  French  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BIRCHBOX has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BIRCHBOX Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-18  2020-05-28-2020-06-18  2020-05-28-2020-06-17
During  21 days  22 days 21 days 
Like  94  84  57
Share  7  4  3
Comment  5  8  4

Advertising effectiveness is a direct manifestation of advertising. BIRCHBOX ‘s Top 1 ad received 94 likes, 7 shares, 5 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BIRCHBOX, helping BIRCHBOX to grasp the ad data more clearly.