Top Ads on BIGO Live Pages

BIGO Live Pages Background Introduction:

A Live Video Streaming Social Network Live Your Moments ╰( ̄▽ ̄)╭

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BIGO Live Pages has been advertising and marketing on Facebook for many years. And BIGO Live Pages has placed 2332 of ads on the Facebook platform in the last month. In the past few years,BIGO Live Pages has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BIGO Live Pages on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BIGO Live Pages. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BIGO Live Pages.

BigSpy

1.BIGO Live Pages Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BIGO Live Pages  BIGO Live Pages  BIGO Live Pages
Page Categories  TV Network  TV Network  TV Network
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BIGO Live Pages Marketing Objectives Analysis: 

BIGO Live Pages has been operating in TV Network for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BIGO Live Pages best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BIGO Live Pages Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  حمل مجانآ  حمل مجانآ Bigo Live - Live Stream, Live Video & Live Chat 
Ad Copy Text  حمل تطبيق بيجو لايف وشاهد الفيديوهات المرحة حولك  حمل تطبيق بيجو لايف وشاهد الفيديوهات المرحة حولك  حمل تطبيق بيجو لايف الآن وشاهد اقرب بث مباشر منك
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 89  89  88
Like 73913  213  94048

BIGO Live Pages Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BIGO Live Pages Top 1 ads got 73913 likes. BIGO Live Pages uses a sentence with the finishing touch title: “حمل مجانآ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BIGO Live Pages shared 89 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BIGO Live Pages should continue to optimize the ad content.

3.BIGO Live Pages Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2019-12-11-2020-06-19  2020-02-02-2020-06-19  2018-07-20-2020-06-19
Landing Page Link  http://play.google.com/store/apps/details?id=sg.bigo.live  http://play.google.com/store/apps/details?id=sg.bigo.live   http://play.google.com/store/apps/details?id=sg.bigo.live

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BIGO Live Pages are successful.

BIGO Live Pages Creative Analysis: 

BIGO Live Pages placed a Carousel ad in 2019-12-11-2020-06-19, and got 73913 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BIGO Live Pages Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt  Egypt,Jordan  Morocco,Egypt
Language  Arabic  Arabic  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BIGO Live Pages has the best conversion in Egypt, and can advertise more in Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BIGO Live Pages Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-11-2020-06-19  2020-02-02-2020-06-19  2018-07-20-2020-06-19
During  192 days  139 days 701 days 
Like  73913  213  94048
Share  1667  1  1594
Comment  2270  6  3882

Advertising effectiveness is a direct manifestation of advertising. BIGO Live Pages ‘s Top 1 ad received 73913 likes, 1667 shares, 2270 comments in just 192 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BIGO Live Pages, helping BIGO Live Pages to grasp the ad data more clearly.