Top Ads on BIGO Live Lite

BIGO Live Lite Background Introduction:

A Live Video Streaming Social Network Live Your Moments ╰( ̄▽ ̄)╭

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BIGO Live Lite has been advertising and marketing on Facebook for many years. And BIGO Live Lite has placed 154 of ads on the Facebook platform in the last month. In the past few years,BIGO Live Lite has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BIGO Live Lite on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BIGO Live Lite. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BIGO Live Lite.

BigSpy

1.BIGO Live Lite Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BIGO Live Lite  BIGO Live Lite  BIGO Live Lite
Page Categories  TV Network  TV Network  TV Network
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BIGO Live Lite Marketing Objectives Analysis: 

BIGO Live Lite has been operating in TV Network for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BIGO Live Lite best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BIGO Live Lite Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  BIGO LIVE Lite – Live Stream  BIGO Live Lite BIGO Live Lite 
Ad Copy Text  -  شاهد بث الفيديو المباشر مع BIGO LIVE Lite. سريع ويقوم بالحفاظ ...  Download BIGO LIVE Lite now, watch Live Stream videos nearby.
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  DOWNLOAD  INSTALL_MOBILE_APP  DOWNLOAD
Text Word Count 194  133  62
Like 92717  30971  14928

BIGO Live Lite Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BIGO Live Lite Top 1 ads got 92717 likes. BIGO Live Lite uses a sentence with the finishing touch title: “BIGO LIVE Lite – Live Stream”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BIGO Live Lite shared 194 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BIGO Live Lite should continue to optimize the ad content.

3.BIGO Live Lite Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-01-30-2020-06-15  2019-02-18-2020-06-14  2019-03-13-2020-06-01
Landing Page Link  http://play.google.com/store/apps/details?id=sg.bigo.live.lite  http://play.google.com/store/apps/details?id=sg.bigo.live.lite   http://play.google.com/store/apps/details?id=sg.bigo.live.lite

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BIGO Live Lite are successful.

BIGO Live Lite Creative Analysis: 

BIGO Live Lite placed a Video ad in 2019-01-30-2020-06-15, and got 92717 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BIGO Live Lite Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Pakistan  Egypt,Morocco,Algeria  Philippines
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BIGO Live Lite has the best conversion in Pakistan, and can advertise more in Pakistan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BIGO Live Lite Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-01-30-2020-06-15  2019-02-18-2020-06-14  2019-03-13-2020-06-01
During  503 days  483 days 447 days 
Like  92717  30971  14928
Share  3376  2002  524
Comment  3749  2002  524

Advertising effectiveness is a direct manifestation of advertising. BIGO Live Lite ‘s Top 1 ad received 92717 likes, 3376 shares, 3749 comments in just 503 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BIGO Live Lite, helping BIGO Live Lite to grasp the ad data more clearly.