Top Ads on BIG IDEA

BIG IDEA Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BIG IDEA has been advertising and marketing on Facebook for many years. And BIG IDEA has placed 130 of ads on the Facebook platform in the last month. In the past few years,BIG IDEA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BIG IDEA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BIG IDEA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BIG IDEA.


1.BIG IDEA Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Other  Other  Blogger
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  N/A  N/A

BIG IDEA Marketing Objectives Analysis: 

BIG IDEA has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BIG IDEA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BIG IDEA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Oferta Única 50% OFF  LOOK OUT FOR NUMBER 5! N/A 
Ad Copy Text   Descasque rapidamente e melhore a sua vida na cozinha! Descasque frutas e legumes em apenas 20 segu...  [FREE DOWNLOAD] 10 WAYS TO SELL OR RENT YOUR PROPERTY IN A PANDEMIC. NUMBER 1, 5, 7 WILL GET YOU SEL...  讓你擁有面子與銀子! 哪怕你完全不會畫畫... 立刻了解再送神秘禮物 >>> http...
Link Description  4.9/5 Em Avaliações ⭐️⭐️⭐️⭐️⭐️  N/A  N/A
Website Link
Text Word Count 188  120  998
Like 136  16  965

BIG IDEA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BIG IDEA Top 1 ads got 136 likes. BIG IDEA uses a sentence with the finishing touch title: “Oferta Única 50% OFF”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BIG IDEA shared 188 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BIG IDEA should continue to optimize the ad content.

3.BIG IDEA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-10-2020-06-19  2020-06-13-2020-06-18  2020-03-01-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BIG IDEA are successful.

BIG IDEA Creative Analysis: 

BIG IDEA placed a Video ad in 2020-06-10-2020-06-19, and got 136 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BIG IDEA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  N/A  Malaysia
Language  Portuguese  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BIG IDEA has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BIG IDEA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-19  2020-06-13-2020-06-18  2020-03-01-2020-06-18
During  10 days  6 days 110 days 
Like  136  16  965
Share  49  0  569
Comment  20  1  421

Advertising effectiveness is a direct manifestation of advertising. BIG IDEA ‘s Top 1 ad received 136 likes, 49 shares, 20 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BIG IDEA, helping BIG IDEA to grasp the ad data more clearly.