Top Ads on BHMS

BHMS Background Introduction:

Check our website - www.bhms.ch

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BHMS has been advertising and marketing on Facebook for many years. And BHMS has placed 125 of ads on the Facebook platform in the last month. In the past few years,BHMS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BHMS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BHMS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BHMS.

BigSpy

1.BHMS Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BHMS  BHMS  BHMS
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BHMS Marketing Objectives Analysis: 

BHMS has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BHMS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BHMS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Meet us in Lefkada  Download our free brochure Download our free brochure 
Ad Copy Text  Najprestižnija škola biznisa za oblasti hotel menadžmenta, biznisa u turizmu i hotelijerstvu u po...  Choose your international career path in Business, Hospitality or Culinary Arts. Study at B.H.M.S. i...  Study in a leading Business & Hospitality Management School in Switzerland and invest in your future...
Link Description  Register now for a personal appointment with us.  Get your free information about B.H.M.S study programs  Get your free information about B.H.M.S study programs
Website Link  bhms-belgrade0620.youcanbook.me  download.bhms.ch  download.bhms.ch
CTA  BOOK_TRAVEL  DOWNLOAD  DOWNLOAD
Text Word Count 436  113  239
Like 2  140  355

BHMS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BHMS Top 1 ads got 2 likes. BHMS uses a sentence with the finishing touch title: “Meet us in Lefkada”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BHMS shared 436 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BHMS should continue to optimize the ad content.

3.BHMS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-03-2020-06-20  2020-04-29-2020-05-10  2020-03-13-2020-05-10
Landing Page Link  https://bhms-belgrade0620.youcanbook.me/?utm_source=YCBM&utm_content=Event&utm_campaign=BelgradSerbia0620  https://download.bhms.ch/bhms-brochure-lp?utm_source=facebook&utm_medium=download&utm_campaign=conversions&utm_term=brochure&utm_content=december2019asiaafrica   https://download.bhms.ch/bhms-brochure-lp?utm_source=facebook&utm_medium=download&utm_campaign=conversions&utm_term=brochure&utm_content=december2019asiaafrica

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BHMS are successful.

BHMS Creative Analysis: 

BHMS placed a Video ad in 2020-06-03-2020-06-20, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BHMS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria,Greece  N/A  Morocco,Lithuania,Algeria...
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BHMS has the best conversion in Algeria,Greece, and can advertise more in Algeria,Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BHMS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-20  2020-04-29-2020-05-10  2020-03-13-2020-05-10
During  18 days  12 days 59 days 
Like  2  140  355
Share  0  4  11
Comment  0  3  23

Advertising effectiveness is a direct manifestation of advertising. BHMS ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BHMS, helping BHMS to grasp the ad data more clearly.