Top Ads on BET Plus

BET Plus Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BET Plus has been advertising and marketing on Facebook for many years. And BET Plus has placed 103 of ads on the Facebook platform in the last month. In the past few years,BET Plus has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BET Plus on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BET Plus. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BET Plus.

BigSpy

1.BET Plus Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BET Plus  BET Plus  BET Plus
Page Categories  Movie/Television Studio  Movie/Television Studio  Movie/Television Studio
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BET Plus Marketing Objectives Analysis: 

BET Plus has been operating in Movie/Television Studio for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BET Plus best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BET Plus Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Start Your Free Trial  Miss Your Bruhs? Stream Black Culture 
Ad Copy Text  Walk don't run: you can watch Tyler Perry's stage plays on #BETPlus. Start your free trial to watch ...  Meet your four new best friends. Check out Bruh, an exclusive BET+ Original Series from Tyler Perry.  Give the gift of BET+. Over 1000 hours of commercial-free Black culture.
Link Description  N/A  Streaming May 7.  Start your free trial.
Website Link  itunes.apple.com  www.bet.plus  www.bet.plus
CTA  INSTALL_MOBILE_APP  SIGN_UP  SIGN_UP
Text Word Count 156  100  72
Like 1302  1641  619

BET Plus Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BET Plus Top 1 ads got 1302 likes. BET Plus uses a sentence with the finishing touch title: “Start Your Free Trial”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BET Plus shared 156 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BET Plus should continue to optimize the ad content.

3.BET Plus Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-04-01-2020-05-27  2020-05-07-2020-05-26  2020-05-15-2020-05-24
Landing Page Link  http://itunes.apple.com/app/id1456618978  https://www.bet.plus/?xrs=BETPlus_PaidSocial_Facebook_BETPlusWebTrialRET2020BAU_US_Gen_2020_Paid-SubscribeNow_BETPlusWebTrialRET2020A18-59BreadthVideoViewers&fbclid=IwAR3VGTiS5pl3ayki9x9qqfVghRwQiFl2EIFxM8WAeJDnARnqR8M3W-1pQ9s   https://www.bet.plus/?xrs=BETPlus_PaidSocial_Facebook_BET+Plus%7CWeb%7CTrial%7CPRO%7C2020%7CBAU_US_Gen_2020_Paid-SubscribeNow_%7B%7Badset.name%7D_%7B%7Bad.name%7D&fbclid=IwAR3-SVcbbP_beipZg0viY-I2alcbSROVE8C1qHlWfmuuxIgZkDYM61xGQD0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BET Plus are successful.

BET Plus Creative Analysis: 

BET Plus placed a Video ad in 2020-04-01-2020-05-27, and got 1302 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BET Plus Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  N/A
Language  N/A  Filipino  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BET Plus has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BET Plus Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-01-2020-05-27  2020-05-07-2020-05-26  2020-05-15-2020-05-24
During  57 days  20 days 10 days 
Like  1302  1641  619
Share  270  314  84
Comment  58  226  24

Advertising effectiveness is a direct manifestation of advertising. BET Plus ‘s Top 1 ad received 1302 likes, 270 shares, 58 comments in just 57 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BET Plus, helping BET Plus to grasp the ad data more clearly.