Top Ads on BECCA Cosmetics

BECCA Cosmetics Background Introduction:

The official BECCA Cosmetics account. Authority in complexion & experts in the beauty of light.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BECCA Cosmetics has been advertising and marketing on Facebook for many years. And BECCA Cosmetics has placed 82 of ads on the Facebook platform in the last month. In the past few years,BECCA Cosmetics has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BECCA Cosmetics on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BECCA Cosmetics. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BECCA Cosmetics.

BigSpy

1.BECCA Cosmetics Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BECCA Cosmetics  BECCA Cosmetics  BECCA Cosmetics
Page Categories  Beauty, Cosmetic & Personal Care  Beauty, Cosmetic & Personal Care  Beauty, Cosmetic & Personal Care
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BECCA Cosmetics Marketing Objectives Analysis: 

BECCA Cosmetics has been operating in Beauty, Cosmetic & Personal Care for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BECCA Cosmetics best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BECCA Cosmetics Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  BECCA Ignite Highlighter  BECCA Highlighter BECCA Ignite Highlighter 
Ad Copy Text  New BECCA Ignite Liquid Highlighter—an all-over pearlized glow for face and body.  BECCA Highlighter gives Tiarra a natural, luminous glow.  BECCA Ignite—an all-over pearlized glow for face and body.
Link Description  N/A  N/A  Available at Sephora
Website Link  www.facebook.com  ad.doubleclick.net  www.sephora.com
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 83  56  60
Like 60  484  1788

BECCA Cosmetics Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BECCA Cosmetics Top 1 ads got 60 likes. BECCA Cosmetics uses a sentence with the finishing touch title: “BECCA Ignite Highlighter”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BECCA Cosmetics shared 83 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BECCA Cosmetics should continue to optimize the ad content.

3.BECCA Cosmetics Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-19-2020-06-17  2020-05-05-2020-06-16  2020-04-10-2020-06-16
Landing Page Link  https://www.facebook.com/beccacosmetics/videos/472853720160682/  https://www.beccacosmetics.com/product/22206/55561/highlighters/shimmering-skin-perfectortm-pressed-highlighter/becca-highlighter-high-impact-glow?dclid=CO-s2KzbyukCFQQbrQYdeq4Azw   https://www.sephora.com/product/becca-cosmetics-ignite-liquified-light-highlighter-P457300?icid2=products+grid:p457300:product&skuId=2351393&fbclid=IwAR0zcDKcuBgvmT5Acsj7gU6UAseoFFoPY0Ilq_ZBixfFea1Qvac6rbFThKA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BECCA Cosmetics are successful.

BECCA Cosmetics Creative Analysis: 

BECCA Cosmetics placed a Video ad in 2020-05-19-2020-06-17, and got 60 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BECCA Cosmetics Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BECCA Cosmetics has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BECCA Cosmetics Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-19-2020-06-17  2020-05-05-2020-06-16  2020-04-10-2020-06-16
During  30 days  43 days 68 days 
Like  60  484  1788
Share  2  39  285
Comment  1  14  87

Advertising effectiveness is a direct manifestation of advertising. BECCA Cosmetics ‘s Top 1 ad received 60 likes, 2 shares, 1 comments in just 30 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BECCA Cosmetics, helping BECCA Cosmetics to grasp the ad data more clearly.