BEAUTYSTALL Background Introduction:

BEAUTYSTALL - Malaysia No.1 Online Beauty Store.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BEAUTYSTALL has been advertising and marketing on Facebook for many years. And BEAUTYSTALL has placed 81 of ads on the Facebook platform in the last month. In the past few years,BEAUTYSTALL has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BEAUTYSTALL on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BEAUTYSTALL. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BEAUTYSTALL.


1.BEAUTYSTALL Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Cosmetics Store  Cosmetics Store  Cosmetics Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BEAUTYSTALL Marketing Objectives Analysis: 

BEAUTYSTALL has been operating in Cosmetics Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BEAUTYSTALL best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BEAUTYSTALL Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  صور من منشور ‏‎BEAUTYSTALL‎‏  صور من منشور ‏‎BEAUTYSTALL‎‏ BEAUTYSTALL 
Ad Copy Text  -  -   EVERLY 无酒精低敏卸妆湿巾补货到!作为ä...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 1195  965  387
Like 405  309  68

BEAUTYSTALL Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BEAUTYSTALL Top 1 ads got 405 likes. BEAUTYSTALL uses a sentence with the finishing touch title: “صور من منشور ‏‎BEAUTYSTALL‎‏”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BEAUTYSTALL shared 1195 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BEAUTYSTALL should continue to optimize the ad content.

3.BEAUTYSTALL Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-13-2020-06-19  2020-04-13-2020-06-17  2020-06-11-2020-06-15
Landing Page Link,10158010526222559,10158010526182559,10158010526262559%5D:photo_id.10158010783092559:story_location.5:story_attachment_style.album:view_time.1592160519:filter.h_nor:tds_flgs.3:actrs.275171302558:page_insights.%7B%22275171302558%22:%7B%22page_id%22:275171302558,%22page_id_type%22:%22page%22,%22actor_id%22:275171302558,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1589457600,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10158010527592559%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:275171302558,%22page_id%22:275171302558,%22post_id%22:10158010527592559,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R,10157894931042559,10157894931062559,10157894931137559%5D:story_location.5:story_attachment_style.album:view_time.1590534770:filter.h_nor:tds_flgs.3:actrs.275171302558:page_insights.%7B%22275171302558%22:%7B%22page_id%22:275171302558,%22page_id_type%22:%22page%22,%22actor_id%22:275171302558,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1586865600,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10157894931592559%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:275171302558,%22page_id%22:275171302558,%22post_id%22:10157894931592559,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R,%22page_id_type%22:%22page%22,%22actor_id%22:275171302558,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591936741,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10158121351322559%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:275171302558,%22page_id%22:275171302558,%22post_id%22:10158121351322559,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BEAUTYSTALL are successful.

BEAUTYSTALL Creative Analysis: 

BEAUTYSTALL placed a Image ad in 2020-05-13-2020-06-19, and got 405 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BEAUTYSTALL Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  Malaysia  Malaysia
Language  Arabic  Arabic  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BEAUTYSTALL has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BEAUTYSTALL Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-13-2020-06-19  2020-04-13-2020-06-17  2020-06-11-2020-06-15
During  38 days  66 days 5 days 
Like  405  309  68
Share  130  39  4
Comment  136  229  4

Advertising effectiveness is a direct manifestation of advertising. BEAUTYSTALL ‘s Top 1 ad received 405 likes, 130 shares, 136 comments in just 38 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BEAUTYSTALL, helping BEAUTYSTALL to grasp the ad data more clearly.