Top Ads on BCR

BCR Background Introduction:

Banca Comercială Română (BCR) este cea mai mare instituție bancară din România. Din anul 2006 este membra a Erste Group, unul dintre cele mai mari grupuri financiare din Europa Centrala si de Est. http://www.bcr.ro TelVerde: 0800.801.227

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BCR has been advertising and marketing on Facebook for many years. And BCR has placed 263 of ads on the Facebook platform in the last month. In the past few years,BCR has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BCR on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BCR. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BCR.

BigSpy

1.BCR Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BCR  BCR  BCR
Page Categories  Bank  Bank  Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BCR Marketing Objectives Analysis: 

BCR has been operating in Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BCR best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BCR Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Asta nu e doar o afacere  BCR Scoala de Business Acceleratorul de Business BCR-InnovX 
Ad Copy Text  Afacerile sunt comunitatea noastră și e treaba noastră să le ajutăm. Împreună ținem deschis.  BCR Școala de Business este o platformă online cu lecții și sfaturi practice pentru antreprenori...  Noi credem că soluțiile inovative de mâine pot rezolva problemele de azi. De aceea, Acceleratorul...
Link Description  N/A  N/A  N/A
Website Link  track.adform.net  track.adform.net  www.bcr.ro
CTA  LEARN_MORE  SIGN_UP  
Text Word Count 100  244  297
Like 4318  588  85

BCR Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BCR Top 1 ads got 4318 likes. BCR uses a sentence with the finishing touch title: “Asta nu e doar o afacere”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BCR shared 100 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BCR should continue to optimize the ad content.

3.BCR Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-15-2020-06-18  2020-05-28-2020-06-18  2020-06-09-2020-06-17
Landing Page Link  https://track.adform.net/C/?bn=37799838  https://track.adform.net/C/?bn=37434829   https://www.bcr.ro/ro/business/acceleratorul-de-business-innovx

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BCR are successful.

BCR Creative Analysis: 

BCR placed a Video ad in 2020-06-15-2020-06-18, and got 4318 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BCR Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania,United Kingdom  Romania  N/A
Language  Romanian  German  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BCR has the best conversion in Romania,United Kingdom, and can advertise more in Romania,United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BCR Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-05-28-2020-06-18  2020-06-09-2020-06-17
During  3 days  10 days 9 days 
Like  4318  588  85
Share  201  56  5
Comment  50  16  3

Advertising effectiveness is a direct manifestation of advertising. BCR ‘s Top 1 ad received 4318 likes, 201 shares, 50 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BCR, helping BCR to grasp the ad data more clearly.