Top Ads on BBVA Continental
BBVA Continental Background Introduction:
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
BBVA Continental has been advertising and marketing on Facebook for many years. And BBVA Continental has placed 191 of ads on the Facebook platform in the last month. In the past few years,BBVA Continental has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for BBVA Continental on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BBVA Continental. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BBVA Continental.
1.BBVA Continental Top 3 Ads Basic Understanding
|Name||BBVA Continental||BBVA Continental||BBVA Continental|
|Page Categories||Financial Service||Financial Service||Financial Service|
BBVA Continental Marketing Objectives Analysis:
BBVA Continental has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BBVA Continental best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.BBVA Continental Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||BBVA||Con el BBVA sí puedes||Compra seguro|
|Ad Copy Text||¿Sabes por qué hoy es el mejor momento para hacer tus compras? ¡Porque empiezas a pagar en setiem...||¡No lo dejes pasar! Obtén el efectivo que necesitas por la web desde de S/1,000.||Compra con tranquilidad desde casa con una Tarjeta de Crédito. ¡Pídela ya y completa tu lista de...|
|Link Description||N/A||¿Qué esperas?||*ver términos y condiciones en bbva.pe|
|Text Word Count||109||84||109|
BBVA Continental Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. BBVA Continental Top 1 ads got 114 likes. BBVA Continental uses a sentence with the finishing touch title: “BBVA”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. BBVA Continental shared 109 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BBVA Continental should continue to optimize the ad content.
3.BBVA Continental Top 3 Ads Creative Selection
|Landing Page Link||https://www.bbva.pe/personas/productos/tarjetas/campanas/pago-diferido.html?cid=soc:gen:fb:pe-tarjetascredito_pub_open_fb-tar-general:aofac_pagdif-online_branding-:5202232:btn7::::1080x1080:multi:fb||https://www.bbva.pe/personas/productos/prestamos/personales/pedir-prestamo-personal-online.html?cid=soc:ret:fb:pe-pld_vd_rmkt_fb-pre-general:generico_step2-online_performance-:P2200081::::::dark:::fb&fbclid=IwAR1uQorBZ2qBOG6zX8l5ZKA6YikPIloPHKGy_Bru5ve9If0kmaTE-T6WI5k||https://tarjetas.bbva.pe/?cid=soc:gen:fb:pe-tcopenmarket_vd_open_conversion_fb-tar-general:generico_segjoven-auto-online_performance-:T2200060::::1200x628:dark:fb::|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BBVA Continental are successful.
BBVA Continental Creative Analysis:
BBVA Continental placed a Carousel ad in 2020-06-11-2020-06-20, and got 114 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.BBVA Continental Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
BBVA Continental has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.BBVA Continental Top 3 Ads Performance Display
|During||10 days||6 days||13 days|
Advertising effectiveness is a direct manifestation of advertising. BBVA Continental ‘s Top 1 ad received 114 likes, 5 shares, 3 comments in just 10 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BBVA Continental, helping BBVA Continental to grasp the ad data more clearly.