Top Ads on BBC iPlayer
BBC iPlayer Background Introduction:
Discover amazing BBC TV, Radio and Kids shows and programmes available on BBC iPlayer. Available on mobile, tablet, TV & PC.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
BBC iPlayer has been advertising and marketing on Facebook for many years. And BBC iPlayer has placed 69 of ads on the Facebook platform in the last month. In the past few years,BBC iPlayer has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for BBC iPlayer on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BBC iPlayer. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BBC iPlayer.
1.BBC iPlayer Top 3 Ads Basic Understanding
|Name||BBC iPlayer||BBC iPlayer||BBC iPlayer|
|Page Categories||TV Network||TV Network||TV Network|
BBC iPlayer Marketing Objectives Analysis:
BBC iPlayer has been operating in TV Network for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BBC iPlayer best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.BBC iPlayer Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||More Box Sets Than Ever||More Box Sets Than Ever||Box Sets on BBC iPlayer|
|Ad Copy Text||I bet you look good on the dance floor, but the sofa will have to do #BringingUsCloser||Night in with the family? #BringingUsCloser||Shake things up from your sofa... #BringingUsCloser|
|Text Word Count||86||43||53|
BBC iPlayer Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. BBC iPlayer Top 1 ads got 380 likes. BBC iPlayer uses a sentence with the finishing touch title: “More Box Sets Than Ever”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. BBC iPlayer shared 86 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BBC iPlayer should continue to optimize the ad content.
3.BBC iPlayer Top 3 Ads Creative Selection
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BBC iPlayer are successful.
BBC iPlayer Creative Analysis:
BBC iPlayer placed a Video ad in 2020-06-10-2020-06-18, and got 380 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.BBC iPlayer Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
BBC iPlayer has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.BBC iPlayer Top 3 Ads Performance Display
|During||9 days||13 days||18 days|
Advertising effectiveness is a direct manifestation of advertising. BBC iPlayer ‘s Top 1 ad received 380 likes, 21 shares, 46 comments in just 9 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BBC iPlayer, helping BBC iPlayer to grasp the ad data more clearly.