Top Ads on BBC News Türkçe

BBC News Türkçe Background Introduction:

BBC Türkçe’nin Facebook sayfasına hoş geldiniz. Daha fazla haber, analiz, fotoğraf ve video için adresimiz: http://www.bbcturkce.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BBC News Türkçe has been advertising and marketing on Facebook for many years. And BBC News Türkçe has placed 69 of ads on the Facebook platform in the last month. In the past few years,BBC News Türkçe has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BBC News Türkçe on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BBC News Türkçe. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BBC News Türkçe.

BigSpy

1.BBC News Türkçe Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BBC News Türkçe  BBC News Türkçe  BBC News Türkçe
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BBC News Türkçe Marketing Objectives Analysis: 

BBC News Türkçe has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BBC News Türkçe best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BBC News Türkçe Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pandeminin anatomisi  BAE, Orta Doğu'nın yeni yükselen gücü mü? Babacanlı yıllarda Türkiye ekonomisi 
Ad Copy Text  Bilim insanları koronavirüsle ilgili altı ayda neler öğrendi?  Birleşik Arap Emirlikleri, Türkiye'nin Orta Doğu'daki en büyük rakibine mi dönüşüyor?  Ali Babacan dönemi Türkiye ekonomisi için bir başarı hikâyesi mi, yoksa şanslı yıllar mı?
Link Description  Bilim insanları altı ayda neler öğrendi?  N/A  N/A
Website Link  www.bbc.com  www.bbc.com  www.bbc.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 66  94  99
Like 223  337  141

BBC News Türkçe Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BBC News Türkçe Top 1 ads got 223 likes. BBC News Türkçe uses a sentence with the finishing touch title: “Pandeminin anatomisi”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BBC News Türkçe shared 66 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BBC News Türkçe should continue to optimize the ad content.

3.BBC News Türkçe Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-19  2020-06-12-2020-06-16  2020-06-08-2020-06-12
Landing Page Link  https://www.bbc.com/turkce/extra/VZazj2Lah7/anatomy-of-a-pandemic-turkish?xtor=CS1-13-%5Bwsturkish~C~A41B40C38D39E38F39G38ad1~Turkish_corona_anatomy_Traffic_Turkey_C%5D-%5BFacebook%5D-%5B6200499688719%5D-%5B6200499688919%5D  https://www.bbc.com/turkce/haberler-turkiye-53004118?xtor=CS1-13-%5Bwsturkish~C~A41B40C37D39E38F39G38ad1~Turkish_bae_turkey_Traffic_Turkey_C%5D-%5BFacebook%5D-%5B6199853226519%5D-%5B6199853225719%5D   https://www.bbc.com/turkce/haberler-turkiye-52974356?xtor=CS1-13-%5Bwsturkish~C~A41B40C37D37E38F39G38ad1~Turkish_Babacan_economy_Traffic_Turkey_C%5D-%5BFacebook%5D-%5B6199270222319%5D-%5B6199270952319%5D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BBC News Türkçe are successful.

BBC News Türkçe Creative Analysis: 

BBC News Türkçe placed a Image ad in 2020-06-16-2020-06-19, and got 223 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BBC News Türkçe Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Turkey  France  Turkey
Language  Turkish  Turkish  Turkish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BBC News Türkçe has the best conversion in Turkey, and can advertise more in Turkey in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BBC News Türkçe Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-06-12-2020-06-16  2020-06-08-2020-06-12
During  4 days  5 days 5 days 
Like  223  337  141
Share  144  81  16
Comment  12  653  79

Advertising effectiveness is a direct manifestation of advertising. BBC News Türkçe ‘s Top 1 ad received 223 likes, 144 shares, 12 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BBC News Türkçe, helping BBC News Türkçe to grasp the ad data more clearly.