Top Ads on BBC News Indonesia

BBC News Indonesia Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BBC News Indonesia has been advertising and marketing on Facebook for many years. And BBC News Indonesia has placed 39 of ads on the Facebook platform in the last month. In the past few years,BBC News Indonesia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BBC News Indonesia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BBC News Indonesia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BBC News Indonesia.

BigSpy

1.BBC News Indonesia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BBC News Indonesia  BBC News Indonesia  BBC News Indonesia
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BBC News Indonesia Marketing Objectives Analysis: 

BBC News Indonesia has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BBC News Indonesia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BBC News Indonesia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Peta penyebaran corona  Peta penyebaran corona Tak tahu dunia dilanda pandemi 
Ad Copy Text  Inilah data dan statistik terbaru penyebaran kasus Covid-19 di Indonesia dan seluruh dunia  Inilah data dan statistik terbaru penyebaran kasus Covid-19 di Indonesia dan seluruh dunia  Pasangan ini berlibur di tengah laut, tanpa akses internet. Mereka tak tahu dunia sedang dilanda pan...
Link Description  Kasus positif Covid-19 di Indonesia lebih dari 7.000 orang, sementara kasus corona di dunia lebih dari 2,4 juta orang.  Kasus positif Covid-19 di Indonesia lebih dari 7.000 orang, sementara kasus corona di dunia lebih dari 2,4 juta orang.  Mereka berlayar dari Manchester, Inggris, melintasi samudra Atlantik menuju Karibia dan tak tahu bahwa dunia sedang dilanda pandemi global dengan korban meninggal orang yang mereka kenal.
Website Link  www.bbc.com  www.bbc.com  www.bbc.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 90  90  113
Like 1827  1238  2307

BBC News Indonesia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BBC News Indonesia Top 1 ads got 1827 likes. BBC News Indonesia uses a sentence with the finishing touch title: “Peta penyebaran corona”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BBC News Indonesia shared 90 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BBC News Indonesia should continue to optimize the ad content.

3.BBC News Indonesia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-22-2020-05-05  2020-04-22-2020-05-05  2020-04-28-2020-05-05
Landing Page Link  https://www.bbc.com/indonesia/indonesia-51850113?xtor=CS3-33-%5Bwsindonesian~C~A38B38C39D38E38F38G38wsmktg_Corona_Virus~Indonesian_Corona_Virus_Facebook_Traffic_Indonesia_E38F38G38%5D-%5BFacebook%5D-%5B23844639810230073%5D-%5B23844682540170073%5D  https://www.bbc.com/indonesia/indonesia-51850113?xtor=CS3-33-%5Bwsindonesian~C~A38B38C39D38E38F37G38wsmktg_Corona_Virus~Indonesian_Corona_Virus_Facebook_Traffic_Indonesia_E38F37G38%5D-%5BFacebook%5D-%5B23844682561640073%5D-%5B23844682561620073%5D   https://www.bbc.com/indonesia/dunia-52398204?xtor=CS3-33-%5Bwsindonesian~C~A38B40C39D38E38F37G38wsmktg_Corona_Virus~Indonesian_Corona_Virus_Facebook_Traffic_Indonesia_E38F37G38%5D-%5BFacebook%5D-%5B23844682561640073%5D-%5B23844703051180073%5D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BBC News Indonesia are successful.

BBC News Indonesia Creative Analysis: 

BBC News Indonesia placed a Image ad in 2020-04-22-2020-05-05, and got 1827 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BBC News Indonesia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia  Indonesia  Indonesia
Language  Indonesian  Indonesian  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BBC News Indonesia has the best conversion in Indonesia, and can advertise more in Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BBC News Indonesia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-22-2020-05-05  2020-04-22-2020-05-05  2020-04-28-2020-05-05
During  14 days  14 days 8 days 
Like  1827  1238  2307
Share  118  75  166
Comment  22  35  169

Advertising effectiveness is a direct manifestation of advertising. BBC News Indonesia ‘s Top 1 ad received 1827 likes, 118 shares, 22 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BBC News Indonesia, helping BBC News Indonesia to grasp the ad data more clearly.