Top Ads on BBC Brit

BBC Brit Background Introduction:

Witamy na oficjalnym profilu kanału BBC Brit. Znajdziecie tu wszystko, co uwielbiają mężczyźni - od samochodów przez biznes po dokumenty i naukę.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BBC Brit has been advertising and marketing on Facebook for many years. And BBC Brit has placed 57 of ads on the Facebook platform in the last month. In the past few years,BBC Brit has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BBC Brit on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BBC Brit. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BBC Brit.

BigSpy

1.BBC Brit Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BBC Brit  BBC Brit  BBC Brit
Page Categories  TV Network  TV Network  TV Network
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BBC Brit Marketing Objectives Analysis: 

BBC Brit has been operating in TV Network for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BBC Brit best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BBC Brit Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  BBC Brit  BBC Brit BBC Brit 
Ad Copy Text  Some of you have been asking how I’m feeling about The Mallorca Files... Mondays at 8pm on #BBCBr...  Poznaj nietypowe wyzwania stojące przed pracownikami profesjonalnych firm przeprowadzkowych Ogląd...  Poznaj nietypowe wyzwania stojące przed pracownikami profesjonalnych firm przeprowadzkowych Ogląd...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  ad.doubleclick.net  ad.doubleclick.net
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 115  139  139
Like 640  2  3

BBC Brit Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BBC Brit Top 1 ads got 640 likes. BBC Brit uses a sentence with the finishing touch title: “BBC Brit”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BBC Brit shared 115 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BBC Brit should continue to optimize the ad content.

3.BBC Brit Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-19-2020-06-04  2020-05-03-2020-05-22  2020-05-03-2020-05-22
Landing Page Link  https://www.facebook.com/173825495996416/posts/2879739792071626/  https://www.bbcpolska.com/programy/spakowane-zycie?utm_source=salestube-facebbook.pl&utm_medium=video&utm_content=467336051&utm_term=emisja-patek&utm_campaign=24087584_bbc-movers   https://www.bbcpolska.com/programy/spakowane-zycie?utm_source=salestube-facebbook.pl&utm_medium=video&utm_content=467336051&utm_term=emisja-patek&utm_campaign=24087584_bbc-movers

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BBC Brit are successful.

BBC Brit Creative Analysis: 

BBC Brit placed a Video ad in 2020-04-19-2020-06-04, and got 640 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BBC Brit Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  South Africa  Poland  Poland
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BBC Brit has the best conversion in South Africa, and can advertise more in South Africa in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BBC Brit Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-19-2020-06-04  2020-05-03-2020-05-22  2020-05-03-2020-05-22
During  47 days  20 days 20 days 
Like  640  2  3
Share  46  0  1
Comment  6  0  1

Advertising effectiveness is a direct manifestation of advertising. BBC Brit ‘s Top 1 ad received 640 likes, 46 shares, 6 comments in just 47 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BBC Brit, helping BBC Brit to grasp the ad data more clearly.