Top Ads on BASIS

BASIS Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BASIS has been advertising and marketing on Facebook for many years. And BASIS has placed 225 of ads on the Facebook platform in the last month. In the past few years,BASIS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BASIS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BASIS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BASIS.

BigSpy

1.BASIS Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BASIS  BASIS  BASIS
Page Categories  Other  Software Company  Commercial Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  wordpress

BASIS Marketing Objectives Analysis: 

BASIS has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BASIS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BASIS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  InnoNav GesmbH  [GRATIS EBOOK] Jetzt herunterladen N/A 
Ad Copy Text  no setting  Kostenlos eBook downloaden: "Künstliche Intelligenz im Kundenservice " So machen Mensch und Masch...  no setting
Link Description    Be smart. Use ThinkOwl.  N/A
Website Link  www.innonav.at  www.thinkowl.de  riverland.bank
CTA  LEARN_MORE  LEARN_MORE  CONTACT_US
Text Word Count 0  389  0
Like 0  3  0

BASIS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BASIS Top 1 ads got 0 likes. BASIS uses a sentence with the finishing touch title: “InnoNav GesmbH”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BASIS shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BASIS should continue to optimize the ad content.

3.BASIS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-30-2020-06-19  2020-06-08-2020-06-15  2020-05-28-2020-06-15
Landing Page Link  https://www.innonav.at/  https://www.thinkowl.de/ebook-ki-und-der-servicearbeitsplatz-der-zukunft   https://riverland.bank/business/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BASIS are successful.

BASIS Creative Analysis: 

BASIS placed a Image ad in 2020-03-30-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BASIS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Switzerland  N/A  United States
Language  N/A  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BASIS has the best conversion in Switzerland, and can advertise more in Switzerland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BASIS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-30-2020-06-19  2020-06-08-2020-06-15  2020-05-28-2020-06-15
During  82 days  8 days 19 days 
Like  0  3  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. BASIS ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 82 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BASIS, helping BASIS to grasp the ad data more clearly.