Top Ads on BASE Belgium

BASE Belgium Background Introduction:

Check out the BASE tariff plans & handsets on www.base.be or your nearest BASE shop.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BASE Belgium has been advertising and marketing on Facebook for many years. And BASE Belgium has placed 81 of ads on the Facebook platform in the last month. In the past few years,BASE Belgium has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BASE Belgium on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BASE Belgium. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BASE Belgium.

BigSpy

1.BASE Belgium Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BASE Belgium  BASE Belgium  BASE Belgium
Page Categories  Telecommunication Company  Telecommunication Company  Telecommunication Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BASE Belgium Marketing Objectives Analysis: 

BASE Belgium has been operating in Telecommunication Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BASE Belgium best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BASE Belgium Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Le meilleur prix chez BASE  Ça m’intéresse ! Savez-vous combien de data vous perdez chaque mois ? 
Ad Copy Text  Vous cherchez un smartphone ? Profitez de réductions #atypiques chez BASE et achetez votre smartpho...  Pas de factures, pas de tracas. Avec BASE Prepaid, les choses sont simples.  Savez-vous combien de data vous perdez chaque mois ? Commentez avec ‘X GB’ et découvrez ce que...
Link Description  Ne dépensez pas inutilement  Profitez des tarifs des cartes prépayées et recevez des minutes, SMS et Internet mobile gratuits à chaque recharge à partir de 10 €. Rechargez 15 € ou plus via internet ou l'app My BASE et recevez 5 GB d'Internet mobile en plus!  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  www.facebook.com
CTA  SHOP_NOW  LEARN_MORE  
Text Word Count 132  75  156
Like 8  23  40

BASE Belgium Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BASE Belgium Top 1 ads got 8 likes. BASE Belgium uses a sentence with the finishing touch title: “Le meilleur prix chez BASE”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BASE Belgium shared 132 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BASE Belgium should continue to optimize the ad content.

3.BASE Belgium Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-04-30-2020-06-18  2020-06-11-2020-06-18  2020-06-14-2020-06-17
Landing Page Link  https://www.base.be/fr/particuliers/notre-offre/smartphones-et-plus/smartphones-avec-abonnement.html?utm_source=Facebook&utm_medium=PPALinkImageCarousel&utm_campaign=HandsetALWO&utm_content=BE_BASE_HS/SmartphoneMessage&CMP=DFA:1837658:267689883:462442753:128544129&sitekey=N33505.152606FACEBOOK.COM  https://www.base.be/fr/particuliers/campagnes/cartes-prepayees-b.html?utm_source=Facebook&utm_medium=Social&utm_campaign=Prepaid_A/B_Test&utm_content=BaseB2C_WebdealMessages_B&CMP=DFA:1837658:275157893:469697495:133533870&sitekey=N33505.152606FACEBOOK.COM   https://www.facebook.com/114531268624058/posts/2916316898445467/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BASE Belgium are successful.

BASE Belgium Creative Analysis: 

BASE Belgium placed a Image ad in 2020-04-30-2020-06-18, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BASE Belgium Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Belgium  Belgium  Belgium
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BASE Belgium has the best conversion in Belgium, and can advertise more in Belgium in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BASE Belgium Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-30-2020-06-18  2020-06-11-2020-06-18  2020-06-14-2020-06-17
During  50 days  8 days 4 days 
Like  8  23  40
Share  3  2  1
Comment  25  8  16

Advertising effectiveness is a direct manifestation of advertising. BASE Belgium ‘s Top 1 ad received 8 likes, 3 shares, 25 comments in just 50 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BASE Belgium, helping BASE Belgium to grasp the ad data more clearly.