Top Ads on BARVY

BARVY Background Introduction:

Ресторан сучасної української кухні, гармонiйний тандем гастрономії та арт-простору.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

BARVY has been advertising and marketing on Facebook for many years. And BARVY has placed 36 of ads on the Facebook platform in the last month. In the past few years,BARVY has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for BARVY on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for BARVY. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from BARVY.

BigSpy

1.BARVY Top 3 Ads Basic Understanding

   top1  top2  top3
Name  BARVY  BARVY  BARVY
Page Categories  Health/Beauty  Health/Beauty  Business Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

BARVY Marketing Objectives Analysis: 

BARVY has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. BARVY best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.BARVY Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Vytvořte si vlastní styl  Nakrmte své vlasy Barvy Boleslav s r o 
Ad Copy Text  Kdy jindy vyzkoušet domácí barvení než teď? Perfect Mousse od Schwarzkopf vytvoří bohatou p...  Proč mít v koupelně tři produkty, když můžete mít jeden? Naše nová Schauma Hair Smoothie ...  Akce Dulux Classic White 10 L 2+1 zdarma. Dulux Classic White zakoupíte v prodejně Erbenova 790, M...
Link Description  Barvení zvládnete doma!  Schauma Hair Smoothies  Akce Dulux Classic White 10 L 2+1 zdarma. Dulux Classic White zakoupíte v prodejně Erbenova 790, Mladá Boleslav.
Website Link  www.schwarzkopf.cz  www.schwarzkopf.cz  www.barvyboleslav.cz
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 185  233  115
Like 1  37  46

BARVY Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. BARVY Top 1 ads got 1 likes. BARVY uses a sentence with the finishing touch title: “Vytvořte si vlastní styl”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. BARVY shared 185 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. BARVY should continue to optimize the ad content.

3.BARVY Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-04-09-2020-04-09  2020-04-06-2020-04-06  2020-03-05-2020-03-07
Landing Page Link  https://www.schwarzkopf.cz/cs/barvynavlasy/barven%C3%AD/domaci-barveni-vlasu.html?utm_id=109000&utm_source=facebook_instagram&utm_medium=social&utm_campaign=hair_color_04-05_2020&utm_content=video_ad&utm_term=mousse&fbclid=IwAR35OzACwtieY6m_0my2r5qQMaiiFbUiJ_eCHatDq2lrhX3MiQfAtK2Z-2U  https://www.schwarzkopf.cz/cs/brands/vlasova-pece/schauma/nature-moments-hair-smoothie-strawberry-banana-chia-seeds.html?utm_id=106728&utm_source=facebook&utm_medium=social&utm_campaign=schauma03-04_2020&utm_content=image_ad&utm_term=tuby   https://www.barvyboleslav.cz/?fbclid=IwAR0EG7-Oa5Io8qAaqWXyL8ZyaIl_7AMHyMz_JIWhOptVUexw8hcarSfeh2g

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by BARVY are successful.

BARVY Creative Analysis: 

BARVY placed a Video ad in 2020-04-09-2020-04-09, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.BARVY Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Azerbaijan  Czech  N/A
Language  N/A  English  Czech

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

BARVY has the best conversion in Azerbaijan, and can advertise more in Azerbaijan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.BARVY Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-09-2020-04-09  2020-04-06-2020-04-06  2020-03-05-2020-03-07
During  1 days  1 days 3 days 
Like  1  37  46
Share  0  3  5
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. BARVY ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for BARVY, helping BARVY to grasp the ad data more clearly.