Top Ads on B2W

B2W Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

B2W has been advertising and marketing on Facebook for many years. And B2W has placed 372 of ads on the Facebook platform in the last month. In the past few years,B2W has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for B2W on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for B2W. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from B2W.

BigSpy

1.B2W Top 3 Ads Basic Understanding

   top1  top2  top3
Name  B2W  B2W  B2W
Page Categories  Telecommunication Company  Telecommunication Company  TV Channel
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

B2W Marketing Objectives Analysis: 

B2W has been operating in Telecommunication Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. B2W best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.B2W Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  الرد على العملاء سريعًا  الرد على العملاء سريعًا N/A 
Ad Copy Text  -  -  Baixe o app e aproveite!
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 180  180  24
Like 2394  53184  0

B2W Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. B2W Top 1 ads got 2394 likes. B2W uses a sentence with the finishing touch title: “الرد على العملاء سريعًا”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. B2W shared 180 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. B2W should continue to optimize the ad content.

3.B2W Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-03-04-2020-06-19  2019-10-22-2020-06-19  2019-10-16-2020-06-19
Landing Page Link  https://play.google.com/store/apps/details?id=com.whatsapp.w4b  https://play.google.com/store/apps/details?id=com.whatsapp.w4b   http://play.google.com/store/apps/details?id=com.b2w.shoptime

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by B2W are successful.

B2W Creative Analysis: 

B2W placed a Video ad in 2020-03-04-2020-06-19, and got 2394 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.B2W Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco,Egypt,Pakistan...  Morocco,Pakistan,Saudi Arabia...  Brazil
Language  Arabic  Arabic  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

B2W has the best conversion in Morocco,Egypt,Pakistan..., and can advertise more in Morocco,Egypt,Pakistan... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.B2W Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-04-2020-06-19  2019-10-22-2020-06-19  2019-10-16-2020-06-19
During  108 days  242 days 248 days 
Like  2394  53184  0
Share  522  1639  0
Comment  522  3714  0

Advertising effectiveness is a direct manifestation of advertising. B2W ‘s Top 1 ad received 2394 likes, 522 shares, 522 comments in just 108 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for B2W, helping B2W to grasp the ad data more clearly.