Top Ads on Axe India

Axe India Background Introduction:

AXE India - The Official Fan Page

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Axe India has been advertising and marketing on Facebook for many years. And Axe India has placed 136 of ads on the Facebook platform in the last month. In the past few years,Axe India has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Axe India on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Axe India. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Axe India.

BigSpy

1.Axe India Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Axe India  Axe India  Axe India
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Axe India Marketing Objectives Analysis: 

Axe India has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Axe India best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Axe India Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Clean shaven or bearded? Whatever your shave needs are, we’ve got you covered!  When you can see where you shave, you shave better. AXE 
Ad Copy Text  Up your shave game with the all new Axe Shave range!  Shape and style your beard with the all new Axe Invisible Shave Gel!  Smell Sweet & Stay Ready with Axe Chocolate starting at Rs 35
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  unilever3.demdex.net
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 52  68  61
Like 4857  9392  2495

Axe India Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Axe India Top 1 ads got 4857 likes. Axe India uses a sentence with the finishing touch title: “Clean shaven or bearded? Whatever your shave needs are, we’ve got you covered!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Axe India shared 52 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Axe India should continue to optimize the ad content.

3.Axe India Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-03-31-2020-03-31  2020-03-26-2020-03-31  2020-03-06-2020-03-30
Landing Page Link  https://www.facebook.com/194515064340/posts/10158550712634341/  https://www.facebook.com/AxeIndiaOfficial/?_vref_=189031792359331&refid=28&_ft_=adid.23844669014630627:qid.6808602036478443185:mf_story_key.-9113039392681231940:is_sponsored.1:ei.AI@AQL8aEn26jwUT-dncaP18bhHFNzqhHVhwDMJvLLTUJihZhJLuoHQPSwAEu_7HdNv30upWAfL7AW09ERdKUjtT1GJ:top_level_post_id.189031792359331:content_owner_id_new.194515064340:call_to_action_type.LEARN_MORE:page_id.194515064340:src.22:photo_id.189031792359331:story_location.5:story_attachment_style.rich_media_collection:view_time.1585251105:filter.h_nor:tds_flgs.3:actrs.194515064340:page_insights.%7B%22194515064340%22:%7B%22page_id%22:194515064340,%22actor_id%22:194515064340,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntVideoCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:1,%22publish_time%22:1583062496,%22story_name%22:%22EntVideoCreationStory%22,%22story_fbid%22:%5B189031792359331%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:194515064340,%22page_id%22:194515064340,%22post_id%22:189031792359331,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://brands-in.shortlyst.com/axe/183902?utm_campaign=DEOS_AXE_MINI_TICKET_Digital_TYRION_MAR2020&utm_medium=Social&utm_source=Facebook&utm_term=Mindshare&utm_content=FB_Genpop

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Axe India are successful.

Axe India Creative Analysis: 

Axe India placed a Video ad in 2020-03-31-2020-03-31, and got 4857 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Axe India Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  India  India
Language  English  English  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Axe India has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Axe India Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-31-2020-03-31  2020-03-26-2020-03-31  2020-03-06-2020-03-30
During  1 days  6 days 25 days 
Like  4857  9392  2495
Share  85  247  27
Comment  65  147  38

Advertising effectiveness is a direct manifestation of advertising. Axe India ‘s Top 1 ad received 4857 likes, 85 shares, 65 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Axe India, helping Axe India to grasp the ad data more clearly.