Top Ads on Awara Sleep

Awara Sleep Background Introduction:

Natural Latex Hybrid Mattress Designed for Better Sleep

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Awara Sleep has been advertising and marketing on Facebook for many years. And Awara Sleep has placed 18 of ads on the Facebook platform in the last month. In the past few years,Awara Sleep has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Awara Sleep on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Awara Sleep. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Awara Sleep.

BigSpy

1.Awara Sleep Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Awara Sleep  Awara Sleep  Awara Sleep
Page Categories  Mattress Manufacturer  Mattress Manufacturer  Mattress Manufacturer
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Awara Sleep Marketing Objectives Analysis: 

Awara Sleep has been operating in Mattress Manufacturer for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Awara Sleep best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Awara Sleep Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get $300 Off Awara Mattress!  Get $300 Off Awara Mattress! A Mattress Better For The Planet  
Ad Copy Text  Sleep natural on our eco-friendly, non-toxic, luxury mattress. Made with natural and organic materia...   Don’t Miss Out For a limited time get $300 off! Don’t sleep through this one, offer ends soon...  Sleep natural on our eco-friendly, non-toxic, luxury mattress. Made with natural and organic materia...
Link Description  2020 Top-Rated Organic Mattress by Mattress Advisor  365 Night Trial. Lifetime Warranty.  365 Night Trial. Lifetime Warranty.
Website Link  www.awarasleep.com  www.awarasleep.com  www.awarasleep.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 353  165  271
Like 8  1  19

Awara Sleep Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Awara Sleep Top 1 ads got 8 likes. Awara Sleep uses a sentence with the finishing touch title: “Get $300 Off Awara Mattress!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Awara Sleep shared 353 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Awara Sleep should continue to optimize the ad content.

3.Awara Sleep Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-11-2020-06-14  2020-06-09-2020-06-13  2020-06-05-2020-06-09
Landing Page Link  https://www.awarasleep.com/products/mattress?utm_medium=ps&utm_content=Facebook_Mobile_Feed&utm_source=fb&utm_campaign=p_23845216371230149_23845216371240149_23845234541290149  https://www.awarasleep.com/products/mattress   https://www.awarasleep.com/products/mattress?utm_campaign=p_23845190168760149_23845190168640149_23845190168700149&utm_content=Facebook_Mobile_Feed&utm_medium=ps&utm_source=fb

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Awara Sleep are successful.

Awara Sleep Creative Analysis: 

Awara Sleep placed a Image ad in 2020-06-11-2020-06-14, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Awara Sleep Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Romania  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Awara Sleep has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Awara Sleep Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-14  2020-06-09-2020-06-13  2020-06-05-2020-06-09
During  4 days  5 days 5 days 
Like  8  1  19
Share  3  0  4
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Awara Sleep ‘s Top 1 ad received 8 likes, 3 shares, 2 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Awara Sleep, helping Awara Sleep to grasp the ad data more clearly.