Top Ads on Avon Philippines

Avon Philippines Background Introduction:

Official Facebook page of AVON Philippines. A leader in cosmetics, fashion and home, Avon is the company for women. https://www.avon.ph/ph-home

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Avon Philippines has been advertising and marketing on Facebook for many years. And Avon Philippines has placed 65 of ads on the Facebook platform in the last month. In the past few years,Avon Philippines has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Avon Philippines on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Avon Philippines. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Avon Philippines.

BigSpy

1.Avon Philippines Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Avon Philippines  Avon Philippines  Avon Philippines
Page Categories  Beauty, Cosmetic & Personal Care  Beauty, Cosmetic & Personal Care  Beauty, Cosmetic & Personal Care
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Avon Philippines Marketing Objectives Analysis: 

Avon Philippines has been operating in Beauty, Cosmetic & Personal Care for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Avon Philippines best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Avon Philippines Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Avon Grow  Avon Grow Avon Grow 
Ad Copy Text  Let me help you expand your business, earn more, and #BounceBackwithAvonGrow in the safety of your o...  Let me help you expand your business, earn more, and #BounceBackwithAvonGrow in the safety of your o...  Let me help you expand your business, earn more, and #BounceBackwithAvonGrow in the safety of your o...
Link Description  N/A  N/A  N/A
Website Link  arp.avon.com  arp.avon.com  arp.avon.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 144  144  144
Like 48  165  45

Avon Philippines Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Avon Philippines Top 1 ads got 48 likes. Avon Philippines uses a sentence with the finishing touch title: “Avon Grow”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Avon Philippines shared 144 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Avon Philippines should continue to optimize the ad content.

3.Avon Philippines Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-18  2020-06-16-2020-06-18  2020-06-05-2020-06-15
Landing Page Link  https://arp.avon.com/prp/PH/en/EMELIEAMPER?utm_source=fb&utm_medium=si&utm_campaign=Avon+Grow&utm_content=QC+SL3  https://arp.avon.com/prp/PH/en/BEVERLYJANEGREGORIO?utm_source=fb&utm_medium=si&utm_campaign=Avon+Grow&utm_content=QC+SL6   https://arp.avon.com/prp/PH/en/ELEONORLORIA-MARINAS?utm_source=fb&utm_medium=si&utm_campaign=Avon+Grow&utm_content=Manila+SL1&fbclid=IwAR3fAUL5r9TVbEsF9flI5PXagjDR7CLY9vGbbz7ZQlkmTTQxX3oeh_kewOQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Avon Philippines are successful.

Avon Philippines Creative Analysis: 

Avon Philippines placed a Image ad in 2020-06-16-2020-06-18, and got 48 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Avon Philippines Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Philippines  N/A
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Avon Philippines has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Avon Philippines Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-16-2020-06-18  2020-06-05-2020-06-15
During  3 days  3 days 11 days 
Like  48  165  45
Share  0  3  0
Comment  0  2  0

Advertising effectiveness is a direct manifestation of advertising. Avon Philippines ‘s Top 1 ad received 48 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Avon Philippines, helping Avon Philippines to grasp the ad data more clearly.