Top Ads on Aveeno
Aveeno Background Introduction:
Experience the power of nature through AVEENO’s range of skin care solutions infused with Active Naturals® Oatmeal for healthier, beautiful skin.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Aveeno has been advertising and marketing on Facebook for many years. And Aveeno has placed 123 of ads on the Facebook platform in the last month. In the past few years,Aveeno has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Aveeno on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Aveeno. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Aveeno.
1.Aveeno Top 3 Ads Basic Understanding
Aveeno Marketing Objectives Analysis:
Aveeno has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Aveeno best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Aveeno Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||For Baby's Sensitive Skin||PROTECT + HYDRATE™ Sunscreen||Discover the right AVEENO® care for your baby|
|Ad Copy Text||Baby's sensitive skin needs special care. Protect it with our fragrance-free formula, featuring the ...||AVEENO® PROTECT + HYDRATE™ Sunscreen with ACTIVE NATURALS® Oat formula has you covered. Always r...||Nourish, soothe & protect your baby's sensitive skin from the 1st use with AVEENO® Baby.|
|Link Description||#1 Pediatrician Recommended||N/A||N/A|
|Text Word Count||122||125||89|
Aveeno Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Aveeno Top 1 ads got 217 likes. Aveeno uses a sentence with the finishing touch title: “For Baby's Sensitive Skin”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Aveeno shared 122 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Aveeno should continue to optimize the ad content.
3.Aveeno Top 3 Ads Creative Selection
|Landing Page Link||https://www.amazon.ca/Aveeno-Moisturizing-Sensitive-Fragrance-Paraben/dp/B00PC5Y02M/ref=sr_1_2?keywords=aveeno+532ml+daily+lotion&qid=1587764849&sr=8-2&fbclid=IwAR0mDaiv51eSCb14G99jkhXSN3aeASUYdbFTrOCwNU6HmadrSjPoiWxC0Mk||https://beauty.shoppersdrugmart.ca/Beauty/Categories/Skin-Care/Sun-Protection/AVEENO%C2%AE-Active-Naturals%C2%AE-PROTECT-+-HYDRATETM-Sunscreen-Lotion-SPF-30/p/LD1995?variantCode=062600960306&bvrrp=Main_Site-en_CA/reviews/product/2/062600960306.htm&_ga=2.61052204.1231211056.1590765888-727830175.1561383501||https://www.aveeno.co.uk/baby/products/daily-care-hair-body-wash|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Aveeno are successful.
Aveeno Creative Analysis:
Aveeno placed a Video ad in 2020-04-29-2020-06-16, and got 217 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Aveeno Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Aveeno has the best conversion in Canada, and can advertise more in Canada in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Aveeno Top 3 Ads Performance Display
|During||49 days||18 days||17 days|
Advertising effectiveness is a direct manifestation of advertising. Aveeno ‘s Top 1 ad received 217 likes, 7 shares, 6 comments in just 49 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Aveeno, helping Aveeno to grasp the ad data more clearly.