Top Ads on Avalon

Avalon Background Introduction:

Под крышей комплекса Avalon разместились ресторан, Martini Terrace, A-karaoke, фитнес-клуб FIZIKA, косметологическая клиника Elast, салон The Brush.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Avalon has been advertising and marketing on Facebook for many years. And Avalon has placed 1977 of ads on the Facebook platform in the last month. In the past few years,Avalon has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Avalon on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Avalon. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Avalon.

BigSpy

1.Avalon Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Avalon  Avalon  Avalon
Page Categories  Video Game  Appliances  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  woocommerce  N/A

Avalon Marketing Objectives Analysis: 

Avalon has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Avalon best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Avalon Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  建造属于你的王国  Avalon Appliances Your allies need you! 
Ad Copy Text  -  no setting  My Lord, your people need you! Sign in to collect time-limited premium packages and reclaim your thr...
Link Description  N/A    N/A
Website Link  itunes.apple.com  www.avalonappliances.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  CALL_NOW  INSTALL_MOBILE_APP
Text Word Count 126  0  104
Like 0  0  44

Avalon Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Avalon Top 1 ads got 0 likes. Avalon uses a sentence with the finishing touch title: “建造属于你的王国”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Avalon shared 126 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Avalon should continue to optimize the ad content.

3.Avalon Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-18-2020-06-19  2020-04-25-2020-06-19  2020-05-13-2020-06-19
Landing Page Link  http://itunes.apple.com/app/id1084930849  https://www.avalonappliances.com/   http://itunes.apple.com/app/id1084930849

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Avalon are successful.

Avalon Creative Analysis: 

Avalon placed a Video ad in 2020-06-18-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Avalon Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  United States  Philippines,Bangladesh
Language  Chinese (Simplified)  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Avalon has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Avalon Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-19  2020-04-25-2020-06-19  2020-05-13-2020-06-19
During  2 days  56 days 38 days 
Like  0  0  44
Share  0  0  1
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. Avalon ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Avalon, helping Avalon to grasp the ad data more clearly.