Top Ads on Autodesk

Autodesk Background Introduction:

Líder mundial em softwares 2D e 3D, a Autodesk oferece soluções de alto desempenho que ajudam pessoas a imaginar, projetar e criar um mundo melhor. Make anything!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Autodesk has been advertising and marketing on Facebook for many years. And Autodesk has placed 1520 of ads on the Facebook platform in the last month. In the past few years,Autodesk has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Autodesk on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Autodesk. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Autodesk.

BigSpy

1.Autodesk Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Autodesk  Autodesk  Autodesk
Page Categories  Software  Software  Software
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Autodesk Marketing Objectives Analysis: 

Autodesk has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Autodesk best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Autodesk Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  What is BIM used for?  Autodesk Adriatic Webinar BIM para Construtoras. 
Ad Copy Text  By creating detailed 3D BIM models, you can easily explore design options, create visualizations for...  Naučite kako da renderujete 3D video za manje od 5 minuta uz pomoć Fusion 360! Zapratite Autodesk ...  Crescendo e inovando no Brasil: Autodesk apresenta projetos planejados e executados em BIM.
Link Description  Explore use cases  N/A  Com participação especial do CEO da RAC Engenharia, Carlos German, conheça também neste webinar o caso de sucesso da construção do Centro Hospitalar da Fiocruz para tratamento do COVID-19.
Website Link  www.autodesk.in  www.facebook.com  www.autodesk.com.br
CTA  LEARN_MORE  LIKE_PAGE  SIGN_UP
Text Word Count 123  157  91
Like 66  40  357

Autodesk Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Autodesk Top 1 ads got 66 likes. Autodesk uses a sentence with the finishing touch title: “What is BIM used for?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Autodesk shared 123 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Autodesk should continue to optimize the ad content.

3.Autodesk Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-17-2020-06-20  2020-06-14-2020-06-20  2020-06-15-2020-06-20
Landing Page Link  https://www.autodesk.in/solutions/bim/benefits-of-bim?mktvar002=3672218|PDS|{{campaign.id}}|{{ad.id}}|{{adset.id}}  https://www.facebook.com/100386988171719/posts/170940141116403/   https://www.autodesk.com.br/campaigns/webinars/bim-for-construction?mktvar002=3714553%7CPDS%7C23844983936650085%7C23844983936670085%7C23844983936690085

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Autodesk are successful.

Autodesk Creative Analysis: 

Autodesk placed a Video ad in 2020-06-17-2020-06-20, and got 66 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Autodesk Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  Bosnia Hercegovina  Brazil
Language  Spanish  Swedish  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Autodesk has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Autodesk Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-14-2020-06-20  2020-06-15-2020-06-20
During  4 days  7 days 6 days 
Like  66  40  357
Share  1  2  23
Comment  2  0  17

Advertising effectiveness is a direct manifestation of advertising. Autodesk ‘s Top 1 ad received 66 likes, 1 shares, 2 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Autodesk, helping Autodesk to grasp the ad data more clearly.