Top Ads on AutoScout24

AutoScout24 Background Introduction:

Bienvenue sur la page officielle d'AutoScout24. Retrouvez les essais, l’actualité automobile, les vidéos, nos dossiers et participez au concours.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

AutoScout24 has been advertising and marketing on Facebook for many years. And AutoScout24 has placed 538 of ads on the Facebook platform in the last month. In the past few years,AutoScout24 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for AutoScout24 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for AutoScout24. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from AutoScout24.

BigSpy

1.AutoScout24 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  AutoScout24  AutoScout24  AutoScout24
Page Categories  Business & Economy Website  Business & Economy Website  Business & Economy Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

AutoScout24 Marketing Objectives Analysis: 

AutoScout24 has been operating in Business & Economy Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. AutoScout24 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.AutoScout24 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Toyota RAV 4  {{vehicle.make}} {{vehicle.model}} {{vehicle.make}} {{vehicle.model}} 
Ad Copy Text  Zeit für ein neues Auto? Jetzt aus mehr als 130.000 Fahrzeugen dein Wunschfahrzeug finden.  Elke dag nieuwe auto’s op AutoScout24. Vind nu jouw droomauto in het grootste aanbod van België!  Elke dag nieuwe auto’s op AutoScout24. Vind nu jouw droomauto in het grootste aanbod van België!
Link Description  N/A  {{vehicle.title}}  N/A
Website Link  www.autoscout24.at  apps.facebook.com  apps.facebook.com
CTA  NO_BUTTON  LEARN_MORE  
Text Word Count 91  99  99
Like 1  0  0

AutoScout24 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. AutoScout24 Top 1 ads got 1 likes. AutoScout24 uses a sentence with the finishing touch title: “Toyota RAV 4”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. AutoScout24 shared 91 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is NO_BUTTON.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. AutoScout24 should continue to optimize the ad content.

3.AutoScout24 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-17-2020-06-18  2020-06-04-2020-06-18  2020-05-17-2020-06-18
Landing Page Link  https://www.autoscout24.at/angebote/-c59dc5a6-6cee-7a3a-e053-0100007f8acd?utm_medium=social&utm_source=facebookpaid&utm_campaign=at_cxp_dpa_prospecting_lead-opt&utm_content=at_cxp_dpa_prospecting_lead-opt+-+vehicle_viewed_last_12d+-+Dynamic+Vehicle+Ad+-+09_AT_DPA+Carousel_Template_New_Brand_Super-DEAL-01&utm_id=5ec2595a98e18395e92ef432&fbclid=IwAR2PJdZNjPAffGh97egpJhzQImb2ECCn6mm5yu1PIt27id6XIFcfFT6T2ws  https://apps.facebook.com/recartio/   https://apps.facebook.com/recartio/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by AutoScout24 are successful.

AutoScout24 Creative Analysis: 

AutoScout24 placed a Carousel ad in 2020-05-17-2020-06-18, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.AutoScout24 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Austria  Belgium  Belgium
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

AutoScout24 has the best conversion in Austria, and can advertise more in Austria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.AutoScout24 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-17-2020-06-18  2020-06-04-2020-06-18  2020-05-17-2020-06-18
During  33 days  15 days 33 days 
Like  1  0  0
Share  319  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. AutoScout24 ‘s Top 1 ad received 1 likes, 319 shares, 0 comments in just 33 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for AutoScout24, helping AutoScout24 to grasp the ad data more clearly.