Top Ads on AutoGids

AutoGids Background Introduction:

AutoGids heeft in de loop van zijn meer dan dertigjarige bestaan een ijzersterke reputatie van objectiviteit en neutraliteit opgebouwd. Het is dan ook geen toeval dat zeven op de tien kopers van een nieuwe auto AutoGids raadplegen vóór hun aankoop.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

AutoGids has been advertising and marketing on Facebook for many years. And AutoGids has placed 293 of ads on the Facebook platform in the last month. In the past few years,AutoGids has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for AutoGids on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for AutoGids. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from AutoGids.

BigSpy

1.AutoGids Top 3 Ads Basic Understanding

   top1  top2  top3
Name  AutoGids  AutoGids  AutoGids
Page Categories  Magazine  Magazine  Magazine
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

AutoGids Marketing Objectives Analysis: 

AutoGids has been operating in Magazine for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. AutoGids best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.AutoGids Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Cadillac Escalade: overdaad schaadt - AutoGids  Mercedes S-Klasse: testprototypes volgende generatie in België - AutoGids AutoGids 
Ad Copy Text  De Cadillac Escalade heeft er inmiddels een carrière van 22 jaar en vier generaties opzitten, maar ...  Op de Belgische wegen hebben verschillende lezers van AutoGids testprototypes van de nieuwe Mercedes...  Vind je droomwagen tussen meer dan 150.000 tweedehandswagens op AutoGids.be.
Link Description  De Cadillac Escalade heeft er inmiddels een carrière van 22 jaar en vier generaties opzitten, maar aan de succesformule wordt nauwelijks gesleuteld. Al zal het nieuwe model ook verkrijgbaar zijn met een dieselmotor.  Op de Belgische wegen hebben verschillende lezers van AutoGids testprototypes van de nieuwe Mercedes S-Klasse betrapt onderweg. De luxeberline moet een revolutionair interieur krijgen.  N/A
Website Link  www.autogids.be  www.autogids.be  www.autogids.be
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 216  184  76
Like 62  74  7

AutoGids Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. AutoGids Top 1 ads got 62 likes. AutoGids uses a sentence with the finishing touch title: “Cadillac Escalade: overdaad schaadt - AutoGids”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. AutoGids shared 216 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. AutoGids should continue to optimize the ad content.

3.AutoGids Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-02-05-2020-02-07  2020-01-30-2020-02-02  2020-01-18-2020-01-19
Landing Page Link  https://www.autogids.be/autonieuws/nieuwe-modellen/cadillac-escalade_5e3a9d0039d1b.html?utm_term=Autofeed&utm_medium=Social&utm_source=Facebook&fbclid=IwAR32CmZweh-AnXEXGsIgbdXVEYPqeWT3jps5JhNqVZTivD4YrK1Ff3Kwoig  https://www.autogids.be/autonieuws/scoops/mercedes-s-klasse-testprototypes-volgende-generatie-in-belgie.html?utm_term=Autofeed&utm_medium=Social&utm_source=Facebook   https://www.autogids.be/detail-id-\-ũ7984-\-\porsche/tweedehands.html?utm_campaign=secondhand&utm_medium=trackuity&utm_source=facebook&tty_source=Zmfat2np9JurgEAqNgcXLa&fbclid=IwAR1QlelhB_11NJdkpkg5fArduqrRnXQszpnwhrA63lYUUdzc83tygdfO524

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by AutoGids are successful.

AutoGids Creative Analysis: 

AutoGids placed a Image ad in 2020-02-05-2020-02-07, and got 62 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.AutoGids Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Dutch  Dutch  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

AutoGids has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.AutoGids Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-05-2020-02-07  2020-01-30-2020-02-02  2020-01-18-2020-01-19
During  3 days  4 days 2 days 
Like  62  74  7
Share  6  2  1
Comment  22  21  0

Advertising effectiveness is a direct manifestation of advertising. AutoGids ‘s Top 1 ad received 62 likes, 6 shares, 22 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for AutoGids, helping AutoGids to grasp the ad data more clearly.