Top Ads on Australian Red Cross Blood Service

Australian Red Cross Blood Service Background Introduction:

Donate blood and save three lives http://don8blood.com/SaveLives or call 13 14 95

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Australian Red Cross Blood Service has been advertising and marketing on Facebook for many years. And Australian Red Cross Blood Service has placed 86 of ads on the Facebook platform in the last month. In the past few years,Australian Red Cross Blood Service has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Australian Red Cross Blood Service on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Australian Red Cross Blood Service. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Australian Red Cross Blood Service.

BigSpy

1.Australian Red Cross Blood Service Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Australian Red Cross Blood Service  Australian Red Cross Blood Service  Australian Red Cross Blood Service
Page Categories  Charity Organization  Charity Organization  Charity Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Australian Red Cross Blood Service Marketing Objectives Analysis: 

Australian Red Cross Blood Service has been operating in Charity Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Australian Red Cross Blood Service best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Australian Red Cross Blood Service Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Give life. Give plasma.  Join in. Become a blood donor. Give Life. Give Blood. 
Ad Copy Text  55,386 Aussies donated plasma last month. Why not join them this month?  Thank you to Australia’s blood donors this National Blood Donor Week, 14-20 June. They gave 1.5 mi...  121 people in NT will save lives for the first time this month. And they’re not just doctors, para...
Link Description  N/A  N/A  N/A
Website Link  www.donateblood.com.au  www.donateblood.com.au  www.donateblood.com.au
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 71  122  117
Like 1478  2176  10

Australian Red Cross Blood Service Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Australian Red Cross Blood Service Top 1 ads got 1478 likes. Australian Red Cross Blood Service uses a sentence with the finishing touch title: “Give life. Give plasma.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Australian Red Cross Blood Service shared 71 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Australian Red Cross Blood Service should continue to optimize the ad content.

3.Australian Red Cross Blood Service Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-03-03-2020-06-19  2020-06-02-2020-06-18  2020-05-24-2020-06-15
Landing Page Link  https://www.donateblood.com.au/plasma/one-step-closer?utm_source=facebook&utm_medium=paid-video&utm_campaign=plasma&utm_content=generic&fbclid=IwAR0vlvSp5jaEEHw5IcmrPMWoz73dMGKjgAtuoELCr9SWy2zMEm5VYVQavU0  https://www.donateblood.com.au/one-step-closer?utm_source=facebook&utm_medium=paid-video&utm_campaign=nbdw&utm_content=thanks&utm_term=video   https://www.donateblood.com.au/one-step-closer?utm_source=facebook&utm_medium=paid-video&utm_campaign=first-time&utm_content=pro

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Australian Red Cross Blood Service are successful.

Australian Red Cross Blood Service Creative Analysis: 

Australian Red Cross Blood Service placed a Video ad in 2020-03-03-2020-06-19, and got 1478 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Australian Red Cross Blood Service Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia,Vietnam  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Australian Red Cross Blood Service has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Australian Red Cross Blood Service Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-03-2020-06-19  2020-06-02-2020-06-18  2020-05-24-2020-06-15
During  109 days  17 days 23 days 
Like  1478  2176  10
Share  260  453  1
Comment  151  150  1

Advertising effectiveness is a direct manifestation of advertising. Australian Red Cross Blood Service ‘s Top 1 ad received 1478 likes, 260 shares, 151 comments in just 109 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Australian Red Cross Blood Service, helping Australian Red Cross Blood Service to grasp the ad data more clearly.