Top Ads on Australian Hearing

Australian Hearing Background Introduction:

Australian Hearing provides world leading research and hearing services for the wellbeing of all Australians. Call 131 797 to find your nearest centre.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Australian Hearing has been advertising and marketing on Facebook for many years. And Australian Hearing has placed 19 of ads on the Facebook platform in the last month. In the past few years,Australian Hearing has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Australian Hearing on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Australian Hearing. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Australian Hearing.

BigSpy

1.Australian Hearing Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Australian Hearing  Australian Hearing  Australian Hearing
Page Categories  Audiologist  Audiologist  Audiologist
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Australian Hearing Marketing Objectives Analysis: 

Australian Hearing has been operating in Audiologist for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Australian Hearing best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Australian Hearing Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Book your hearing check today  Get hearing services today Book your hearing check today 
Ad Copy Text  Australians aged 65+ may be eligible to access subsidised hearing aids and services. With over 600 l...  Australians aged 65+ may be eligible to access subsidised hearing aids and services. Find out in two...  Australians aged 65+ may be eligible to access subsidised hearing aids and services. With over 600 l...
Link Description  Find out in two clicks!  Find out in two clicks!  Find out in two clicks!
Website Link  www.hearing.com.au  www.hearing.com.au  www.hearing.com.au
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 138  108  138
Like 0  3  0

Australian Hearing Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Australian Hearing Top 1 ads got 0 likes. Australian Hearing uses a sentence with the finishing touch title: “Book your hearing check today”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Australian Hearing shared 138 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Australian Hearing should continue to optimize the ad content.

3.Australian Hearing Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-08-2019-04-13  2019-04-08-2019-04-13  2019-04-08-2019-04-13
Landing Page Link  https://www.hearing.com.au/?utm_source=facebook&utm_medium=cpc&utm_campaign=AU65&utm_content=leadads  https://www.hearing.com.au/?utm_source=facebook&utm_medium=cpc&utm_campaign=AU65&utm_content=leadads   https://www.hearing.com.au/?utm_source=facebook&utm_medium=cpc&utm_campaign=AU65&utm_content=leadads

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Australian Hearing are successful.

Australian Hearing Creative Analysis: 

Australian Hearing placed a Image ad in 2019-04-08-2019-04-13, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Australian Hearing Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Australian Hearing has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Australian Hearing Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-08-2019-04-13  2019-04-08-2019-04-13  2019-04-08-2019-04-13
During  6 days  6 days 6 days 
Like  0  3  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Australian Hearing ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Australian Hearing, helping Australian Hearing to grasp the ad data more clearly.