Top Ads on Australian Water Association

Australian Water Association Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Australian Water Association has been advertising and marketing on Facebook for many years. And Australian Water Association has placed 28 of ads on the Facebook platform in the last month. In the past few years,Australian Water Association has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Australian Water Association on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Australian Water Association. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Australian Water Association.

BigSpy

1.Australian Water Association Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Australian Water Association  Australian Water Association  Australian Water Association
Page Categories  Public Service  Public Service  Public Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Australian Water Association Marketing Objectives Analysis: 

Australian Water Association has been operating in Public Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Australian Water Association best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Australian Water Association Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Better river management relies on understanding their geomorphology - Water Source  Water infrastructure investment to boost jobs in Victoria - Water Source Here’s what two utilities learnt from dealing with disasters - Water Source 
Ad Copy Text  no setting  no setting  no setting
Link Description  Through a joint partnership, the New South Wales (NSW) Government and Macquarie University are advancing sustainable river management, creating a comprehensive database of rivers across the state.  The Victorian Government will invest $48.4 million in water infrastructure and environmental works, with irrigation, water security and bushfire recovery programs to be funded across the state.  The effects of climate change and ageing infrastructure have made emergency situations more commonplace, but managing the impact of major events such as bushfires on water quality and supply is highly contextual.
Website Link  watersource.awa.asn.au  watersource.awa.asn.au  watersource.awa.asn.au
CTA      
Text Word Count 0  0  0
Like 0  0  0

Australian Water Association Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Australian Water Association Top 1 ads got 0 likes. Australian Water Association uses a sentence with the finishing touch title: “Better river management relies on understanding their geomorphology - Water Source”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Australian Water Association shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Australian Water Association should continue to optimize the ad content.

3.Australian Water Association Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-02-2020-06-08  2020-05-31-2020-06-08  2020-05-27-2020-06-03
Landing Page Link  https://watersource.awa.asn.au/environment/natural-environment/better-river-management-relies-on-understanding-their-geomorphology/  https://watersource.awa.asn.au/business/assets-and-operations/victoria-investing-in-infrastructure-projects-to-boost-water-security/   https://watersource.awa.asn.au/business/assets-and-operations/heres-what-two-utilities-learnt-from-dealing-with-disasters/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Australian Water Association are successful.

Australian Water Association Creative Analysis: 

Australian Water Association placed a Image ad in 2020-06-02-2020-06-08, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Australian Water Association Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Australian Water Association has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Australian Water Association Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-08  2020-05-31-2020-06-08  2020-05-27-2020-06-03
During  7 days  9 days 8 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Australian Water Association ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Australian Water Association, helping Australian Water Association to grasp the ad data more clearly.