Top Ads on Australian Unions

Australian Unions Background Introduction:

Like this page and be a part of Australian Unions - standing up for all workers and their families. For more information or to join a union, go to www.australianunions.org.au Authorised by S. McManus, ACTU, Melbourne

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Australian Unions has been advertising and marketing on Facebook for many years. And Australian Unions has placed 18 of ads on the Facebook platform in the last month. In the past few years,Australian Unions has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Australian Unions on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Australian Unions. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Australian Unions.

BigSpy

1.Australian Unions Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Australian Unions  Australian Unions  Australian Unions
Page Categories  Labor Union  Labor Union  Labor Union
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

Australian Unions Marketing Objectives Analysis: 

Australian Unions has been operating in Labor Union for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Australian Unions best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Australian Unions Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Wards with more registered nurses have lower mortality rates  Enrol to vote or update your details Australian Unions 
Ad Copy Text  The evidence is clear: Ratios save lives.  He voted 8 times to cut your pay – you only have to vote once to kick him out. https://aec.gov....  no setting
Link Description  A study funded by the National Institute for Health Research concluded that having more registered nurse on a ward is associated with lower mortality rates and better clinical outcomes for patients.   We chose this link image & headline not the AEC  N/A
Website Link  nursingnotes.co.uk  aec.gov.au  changetherules.org.au
CTA  NO_BUTTON    LEARN_MORE
Text Word Count 41  103  0
Like 2564  2438  2889

Australian Unions Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Australian Unions Top 1 ads got 2564 likes. Australian Unions uses a sentence with the finishing touch title: “Wards with more registered nurses have lower mortality rates”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Australian Unions shared 41 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is NO_BUTTON.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Australian Unions should continue to optimize the ad content.

3.Australian Unions Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-13-2019-04-24  2019-04-12-2019-04-17  2019-04-15-2019-04-17
Landing Page Link  https://nursingnotes.co.uk/wards-with-more-registered-nurses-have-lower-mortality-rates/  https://aec.gov.au/   https://changetherules.org.au/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Australian Unions are successful.

Australian Unions Creative Analysis: 

Australian Unions placed a Image ad in 2019-04-13-2019-04-24, and got 2564 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Australian Unions Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Australian Unions has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Australian Unions Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-13-2019-04-24  2019-04-12-2019-04-17  2019-04-15-2019-04-17
During  12 days  6 days 3 days 
Like  2564  2438  2889
Share  827  839  3732
Comment  137  164  370

Advertising effectiveness is a direct manifestation of advertising. Australian Unions ‘s Top 1 ad received 2564 likes, 827 shares, 137 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Australian Unions, helping Australian Unions to grasp the ad data more clearly.