Top Ads on Australian Taxation Office

Australian Taxation Office Background Introduction:

Welcome to the official Australian Taxation Office (ATO) Facebook page. We’re here to help you with tax and superannuation information and general queries.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Australian Taxation Office has been advertising and marketing on Facebook for many years. And Australian Taxation Office has placed 68 of ads on the Facebook platform in the last month. In the past few years,Australian Taxation Office has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Australian Taxation Office on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Australian Taxation Office. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Australian Taxation Office.

BigSpy

1.Australian Taxation Office Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Australian Taxation Office  Australian Taxation Office  Australian Taxation Office
Page Categories  Government Organization  Government Organization  Government Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Australian Taxation Office Marketing Objectives Analysis: 

Australian Taxation Office has been operating in Government Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Australian Taxation Office best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Australian Taxation Office Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  JobKeeper为您提供帮助。  Lodging a tax return? New to business? 
Ad Copy Text  JobKeeper留职津贴能帮助澳大利亚企业留住现有员工并帮助雇员保住工作。  Not sure where to start with your first tax return? We have information to help you get ready.  Ready to start your own business? Check if you need an Australian business number (ABN) and find out...
Link Description  留住员工,保住工作。  N/A  N/A
Website Link  www.ato.gov.au  www.ato.gov.au  www.ato.gov.au
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 96  94  114
Like 150  51  45

Australian Taxation Office Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Australian Taxation Office Top 1 ads got 150 likes. Australian Taxation Office uses a sentence with the finishing touch title: “JobKeeper为您提供帮助。”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Australian Taxation Office shared 96 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Australian Taxation Office should continue to optimize the ad content.

3.Australian Taxation Office Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-02-2020-06-20  2020-05-26-2020-06-20  2020-05-26-2020-06-18
Landing Page Link  https://www.ato.gov.au/general/JobKeeper-Payment/  https://www.ato.gov.au/general/other-languages/in-detail/chinese/tax-and-super-in-australia---what-you-need-to-know---chinese-simplified/?utm_campaign=tsb&utm_source=advertisement&utm_medium=social_media&utm_term=cs   https://www.ato.gov.au/general/other-languages/in-detail/chinese/tax-and-super-in-australia---what-you-need-to-know---chinese-simplified/?utm_campaign=tsb&utm_source=advertisement&utm_medium=social_media&utm_term=cs

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Australian Taxation Office are successful.

Australian Taxation Office Creative Analysis: 

Australian Taxation Office placed a Image ad in 2020-06-02-2020-06-20, and got 150 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Australian Taxation Office Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bangladesh,Australia,Nepal  Australia,Malaysia,Philippines...  Australia,Bangladesh,Nepal
Language  Chinese (Simplified)  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Australian Taxation Office has the best conversion in Bangladesh,Australia,Nepal, and can advertise more in Bangladesh,Australia,Nepal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Australian Taxation Office Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-20  2020-05-26-2020-06-20  2020-05-26-2020-06-18
During  19 days  26 days 24 days 
Like  150  51  45
Share  22  19  22
Comment  3  1  5

Advertising effectiveness is a direct manifestation of advertising. Australian Taxation Office ‘s Top 1 ad received 150 likes, 22 shares, 3 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Australian Taxation Office, helping Australian Taxation Office to grasp the ad data more clearly.