Top Ads on Australian Institute of Management

Australian Institute of Management Background Introduction:

For over 76 years, AIM has been at the forefront of learning and development solutions.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Australian Institute of Management has been advertising and marketing on Facebook for many years. And Australian Institute of Management has placed 31 of ads on the Facebook platform in the last month. In the past few years,Australian Institute of Management has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Australian Institute of Management on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Australian Institute of Management. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Australian Institute of Management.

BigSpy

1.Australian Institute of Management Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Australian Institute of Management  Australian Institute of Management  Australian Institute of Management
Page Categories  Management Service  Management Service  Management Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Australian Institute of Management Marketing Objectives Analysis: 

Australian Institute of Management has been operating in Management Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Australian Institute of Management best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Australian Institute of Management Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Australian Leaders Scholarship Fund  Take your career further with AIM's MBA Up to 50% off until 31 May 2020 
Ad Copy Text  In April 2020 AIM launched the Australian Leaders Scholarship. This scholarship has been created wit...  In April 2020 AIM launched the Australian Leaders Scholarship. This scholarship has been created wit...  90% of employers believe Vocational Qualifications are important for professional, technical, and ma...
Link Description  Apply now!  AIM launches new fund  Emerge stronger
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 325  325  252
Like 31  38  5

Australian Institute of Management Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Australian Institute of Management Top 1 ads got 31 likes. Australian Institute of Management uses a sentence with the finishing touch title: “The Australian Leaders Scholarship Fund”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Australian Institute of Management shared 325 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Australian Institute of Management should continue to optimize the ad content.

3.Australian Institute of Management Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-03-2020-06-19  2020-05-20-2020-06-18  2020-05-06-2020-05-25
Landing Page Link  http://abs.aim.com.au/course-guide-master-of-business-administration.html?utm_source=facebook&utm_medium=socialmediaadvertising&utm_campaign=abs_scholarship&utm_content=lead_gen_form&utm_unit=highered&cid=abssmafb  http://abs.aim.com.au/course-guide-master-of-business-administration.html?utm_source=facebook&utm_medium=socialmediaadvertising&utm_campaign=abs_scholarship&utm_content=lead_gen_form&utm_unit=highered&cid=abssmafb   http://qualifications.aim.com.au/quals-course-directory?utm_source=facebook&utm_medium=socialmediaadvertising&utm_campaign=generic_quals&utm_content=20_off&utm_unit=qualifications&cid=aimsmafb

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Australian Institute of Management are successful.

Australian Institute of Management Creative Analysis: 

Australian Institute of Management placed a Image ad in 2020-06-03-2020-06-19, and got 31 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Australian Institute of Management Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Bangladesh  Australia
Language  English  English  Danish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Australian Institute of Management has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Australian Institute of Management Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-19  2020-05-20-2020-06-18  2020-05-06-2020-05-25
During  17 days  12 days 20 days 
Like  31  38  5
Share  4  6  0
Comment  1  2  1

Advertising effectiveness is a direct manifestation of advertising. Australian Institute of Management ‘s Top 1 ad received 31 likes, 4 shares, 1 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Australian Institute of Management, helping Australian Institute of Management to grasp the ad data more clearly.