Top Ads on Australian Department of Health

Australian Department of Health Background Introduction:

Our Facebook page is designed to provide health news and information for the Australian community.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Australian Department of Health has been advertising and marketing on Facebook for many years. And Australian Department of Health has placed 143 of ads on the Facebook platform in the last month. In the past few years,Australian Department of Health has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Australian Department of Health on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Australian Department of Health. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Australian Department of Health.

BigSpy

1.Australian Department of Health Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Australian Department of Health  Australian Department of Health  Australian Department of Health
Page Categories  Government Organization  Government Organization  Government Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Australian Department of Health Marketing Objectives Analysis: 

Australian Department of Health has been operating in Government Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Australian Department of Health best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Australian Department of Health Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  保持COVID安全  Stay COVID free. Do the 3. Giữ gìn để Không bị COVID 
Ad Copy Text  为降低第二波疫情的风险,我们都必须做到三件事,保持COVID安全。  As we get back out there again, it’s up to all of us to stay COVID free by doing the 3.  Để giảm nguy cơ xảy ra làn sóng bệnh dịch thứ hai, tất cả chúng ta cần giữ ...
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 89  89  190
Like 105  2722  383

Australian Department of Health Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Australian Department of Health Top 1 ads got 105 likes. Australian Department of Health uses a sentence with the finishing touch title: “保持COVID安全”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Australian Department of Health shared 89 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Australian Department of Health should continue to optimize the ad content.

3.Australian Department of Health Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-04-2020-06-18  2020-06-03-2020-06-17  2020-06-04-2020-06-17
Landing Page Link  http://itunes.apple.com/app/id1509242894  https://apps.apple.com/app/id1509242894   http://itunes.apple.com/app/id1509242894

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Australian Department of Health are successful.

Australian Department of Health Creative Analysis: 

Australian Department of Health placed a Image ad in 2020-06-04-2020-06-18, and got 105 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Australian Department of Health Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Vietnam,Nepal  Cambodia,Bangladesh  Vietnam
Language  Chinese (Simplified)  English  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Australian Department of Health has the best conversion in Vietnam,Nepal, and can advertise more in Vietnam,Nepal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Australian Department of Health Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-18  2020-06-03-2020-06-17  2020-06-04-2020-06-17
During  15 days  15 days 14 days 
Like  105  2722  383
Share  21  454  88
Comment  2  321  6

Advertising effectiveness is a direct manifestation of advertising. Australian Department of Health ‘s Top 1 ad received 105 likes, 21 shares, 2 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Australian Department of Health, helping Australian Department of Health to grasp the ad data more clearly.